Data and insights to empower small and medium businesses

Growing economies are built on successful entrepreneurship. NielsenIQ data designed for entrepreneurs helps you keep track of market shares, stay on top of market trends, and build strategic plans.​ Understanding your customers, competitors, and the market you operate in is key to your growth.

You’ve probably been looking
for answers to questions like

What is the market trend in my category?
What channels are really working for me?
Are my products priced correctly?
How are my products performing compared to my competitors? ​​

The answers come in the data, which in turn
can build the map to growing your business.

Accessibility to data that is easy to use is now possible with NielsenIQ.

Featured Report
Brand strategy meeting in a small business

Brand strategy essentials for scaling SMB growth and leading retail trends

Download this report from NielsenIQ to understand the brand strategy essentials small and medium-sized businesses (SMBs) can use to scale growth through an actionable framework on the strategic playing field for smaller brands.

Featured Article
young Asian mother carrying baby girl shopping for home essentials in shop

The four SMB consumers

By better understanding consumers, small and medium-sized businesses (SMBs) around the world can formulate more effective strategies to connect with their audience.

Featured solution
Featured solution

Connect Express Go​

Expand your horizon. Get the confidence to make data-driven decisions to grow your business ​


NielsenIQ offers you and your business:


An agile and flexible solution​

Designed for entrepreneurs, small and medium businesses – designed to give you the power and freedom with data via our single access point.​


With affordable pricing​

Start with a small investment to unlock new growth potential with accurate data to achieve fast ROI.​


Easy to use

Deliverables via our always-on platform, with a simple & easy to use interface, providing actionable insights to grow your business.​

SMB market share
around the world

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