Market research to empower small and medium businesses
Growing economies are built on successful entrepreneurship. NielsenIQ data insights are designed for entrepreneurs helps you keep track of market shares, stay on top of market trends, and build strategic plans. Understanding your customers, competitors, and the market you operate in is key to your growth.
SMB market research questions
NielsenIQ can answer
What is the market trend in my category?
What channels are really working for me?
Are my products priced correctly?
How are my products performing compared to my competitors?
The answers come in the data, which in turn
can build the map to growing your business.
Accessibility to data that is easy to use is now possible with NielsenIQ.
Connect Express Go
Expand your horizon. Get the confidence to make data-driven decisions to grow your business
NielsenIQ offers you and your business:
An agile and flexible solution
Designed for entrepreneurs, small and medium businesses – designed to give you the power and freedom with data via our single access point.
With affordable pricing
Start with a small investment to unlock new growth potential with accurate data to achieve fast ROI.
Easy to use
Deliverables via our always-on platform, with a simple & easy to use interface, providing actionable insights to grow your business.
Conversation with a Founder
In this installment of the Founders Series, Bolero’s founding partner, Gilberto Rodriguez, discusses the challenges they faced talking to retailers when they were the “new kid in town” and how they got their big break with Walmart.
SMB: An Inside Look
What are the areas of opportunities for SMB businesses in FMCG? What about current challenges and future risks? Download NIQ’s survey report highlighting the sentiments of small and medium-sized businesses from around the world.