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Insights Circles is NielsenIQ’s dedicated platform offering impactful industry insights across key categories relevant to you. Explore and download thought leadership pieces tailored to your business challenges.
Unwrapping Snacking Success
Unlock the potential of omnichannel strategies to drive growth
and customer loyalty in your snacking business
Energized Choices: Consumers Crave Energy
Caffeine is a key ingredient in a wide range of beverages that is gaining popularity. Its stimulating effects make it popular for consumers seeking a quick energy boost.
How to win in the OTC and Health space
Find the right activation lever to pull, unlock more consumption and create a compelling brand narrative in our latest infographic.
Beyond the Label
Idea sparkers to reach & support people living with Obesity
From Aisles to Online
Unlocking the Value of Omni Shoppers in Home Care
Gen Z’s Pet Care Evolution
Explore how the next generation is reshaping the pet care industry.
The Baby Boom
Explore what manufacturers can learn from emerging disruptor brands in the baby care space.
Unwrapping Snacking Success
Unlock the potential of omnichannel strategies to drive growth
and customer loyalty in your snacking business
Meat The Future
Evolving Channel Preferences For Protein
Snack Attack: Flavor Trends Unwrapped
Snacking continues to struggle, with consumers forced to cut back on discretionary spending
Returning to basics
A look at how Ingredient categories are winning amidst a decline in total Pantry
The GLP1 Saga Continues
An NIQ perspective on the impact of the popular weight loss prescriptions.
From Trend to Tumble
Lactose Free Dairy Milk is Back in the Spotlight
Retail Reshuffle: The New Norm
As value channels surge, Food Channel retailers are forced to adapt amid rising consumer frugality.
In a nutshell: tapping into the power of healthy snacking
Health-Focused Snacks (HFS): Drivers, Outlook and Winning Tactics To Help Accelerate Growth
Snackonomics: tapping into the power of healthy snacking
Economic concerns are still affecting snacking behaviors with consumers cutting back on spend or trading down to less expensive varieties more than last year
Energized Choices: Consumers Crave Energy
Caffeine is a key ingredient in a wide range of beverages that is gaining popularity. Its stimulating effects make it popular for consumers seeking a quick energy boost.
Import Beer Category Perspective
Uncovering import Beer’s growth drivers and identifying key strategies for future success.
Uncovering Tequila’s Growth Drivers
Identify key strategies for future success in the Tequila Category.
Emerging Trends Propel Growth in the US
The non-alcohol industry in the United States has experienced significant growth in recent years due to various factors such as changing consumer preferences, health consciousness,
and the rise of new product innovations.
NIQ Insights Power
the Beauty Industry
The Omni Edge – Positioning Your Business For Leadership In The New Era of Retail
Reviving the Recipe: Strategies for Reigniting Growth in the Food and Beverage Channel
Snackonomics: tapping into the power of healthy snacking
Economic concerns are still affecting snacking behaviors with consumers cutting back on spend or trading down to less expensive varieties more than last year