Build, evolve, and market your products to consistently grow your business
Reveal the intent behind consumer behavior. Leverage research combining advanced technology and human empathy. Discover inspiration for the big ideas that drive companies forward.
Surveying the new normal across global markets
Analyzing data from consumer reflections on a crisis
As countries chose various paths to re-open their economies after pandemic shutdowns, it created a diverse range of shopping experiences. What can we learn form shoppers across the globe as they’ve adjusted their purchasing habits?
Reveal the intent behind consumer behavior
Leverage research combining advanced technology and human empathy.
Understanding key moments of consumption
Pack Design + Neuroscience, Bases Pack 360
Software-enabled agile innovation, Bases Studio Platform
Driving ROI through packaging redesign
Meet the winners for bases package design impact awards
Great package design matters. In fact, optimized package redesigns generate an average of 6% lift in forecasted revenue. What are the best practices inspiring the most eye-catching products on the shelf?
Measuring innovation without blind spots
How rapid measurement can supercharge your success
Recent pressures on supply chains, budgets and resources have created uncertainty for today’s leaders to invest in innovation. Can an always-on, automated approach to innovation measurement benchmark current performance while predicting future trends?
Measuring innovation gap free
See successful innovation decoded with measurement in action
Reimagining retail reinvention
Using agile principles to drive successful innovation
What are real agile principles, and how can they apply to FMCG innovation?
Manufacturers are under tremendous pressure to get compelling new products to market. How can companies truly incorporate Agile processes into innovation cycles?
Brick & mortar going forward
Building the store of the future
The resiliency of brick and mortar stores is being tested like never before. By leveraging data-driven decision making and a robust virtual platform to facilitate remote collaboration, teams can remain competitive and thrive with new in-store designs.
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