NIQ AI Audiences
NIQ’s AI Audiences are built from two years of privacy-safe digital behavioral data and transaction signals. Our audiences identify consumers who have demonstrated meaningful engagement with Artificial Intelligence technologies through real-world usage patterns, subscriptions, purchases, and online interactions
Our AI audiences move beyond broad technology interest to capture high-intent AI adoption signals, including:
Consumers who actively use AI assistants, chatbots, search tools, coding platforms, productivity applications, image generators, and video creation tools.
Early adopters who embrace AI to enhance productivity, creativity, communication, learning, and professional workflows.
Users engaging with leading AI platforms and brands across consumer and enterprise applications.
Individuals demonstrating sustained interest in emerging AI technologies through subscriptions, transactions, and digital engagement behaviors
Harness NIQ’s AI Audiences
By leveraging these behavioral signals, NIQ identifies consumers who are actively participating in the AI revolution—whether they’re using AI to create content, automate workflows, write code, conduct research, manage daily tasks, or explore new forms of digital interaction.
Our syndicated AI audiences span both category-level and platform-level segments, enabling marketers to activate against broad AI adoption trends or specific platform affinities.
Category-Level AI Audiences Include:
- AI Assistants
- AI Productivity Tools
- AI Search Tools
- AI Coding Tools
- AI Image Generators
- AI Video & Media Tools
- AI Companions
Platform-Level AI Audiences Include:
- AI Assistants
- ChatGPT
- ChatGPT Pro
- OpenAI
- Google AI
- Gemini
- Advanced
- Microsoft Copilot
- Grok
- Meta AI
- GitHub Copilot
- Character AI
- Adobe Firefly
- Canva AI
- Runway
- Stable Diffusion
- You.com
- Otter.ai
- Fireflies.ai
- Motion
- Superhuman
Drive Growth with NIQ AI Audiences
NIQ’s AI Audiences are available through leading programmatic platforms and data marketplaces for cross screen activation.