We are no longer accepting applications for the 2024 NIQ Founders Pitch Slam: India
Stay tuned for updates.
What is the NIQ Founders Pitch Slam?
Our first annual NIQ Founders Pitch Slam India will bring together emerging CPG brands that have been most innovative & transformative and challenge an elite set of founders to pitch their companies to industry insiders and business leaders as they vie for a first-place award worth approximately ₹ 25,00,000.
This competition represents our latest effort in our commitment to helping grow emerging brands and fostering connections.
The NIQ Founders Pitch Slam: India gives brands access to NIQ data experts to help tell their stories through the lens of best-in-class data and analytics. They’ll make valuable connections and networking opportunities, and the finalists will present their pitch to a live audience of industry experts.
Watch 2023 Live Pitch Slam at C360 (US)
Founders Pitch Slam Winner Prize:
The winning challenger brand would receive one year’s free access to our NIQ RMS data, worth approximately ₹ 25,00,000.
*All prizes must be used by August 31st, 2025.
How It Works
The NIQ Founders Pitch Slam consists of four stages where applicants will pitch to a series of judges until only four finalists remain. Contestants will be evaluated based on: Brand story/mission, product innovation, financial/growth potential, alignment to consumer needs and trends, and their live pitch.
Season Opener
Brands that meet the entry requirements will be reviewed by a panel of NIQ judges who will select the top 24 quarter-finalists. This will be announced on 3rd July 2024.
Quarter Finals
The top applications will go through deeper reviews for the selection of 12 semi-finalists to participate in the Virtual Pitch portion of the NIQ Founders Pitch Slam. The applicants will be updated about their selection on 10th July 2024
Semi-Finals
12 semi-finalists will be invited to an exclusive webinar on creating the perfect pitch. The brands will then participate in a Virtual Pitch in front of a judging panel – a 5-minute pitch with 3 minutes Q&A per brand, and 4 Finalists will be selected. The Virtual Pitch will take place on 2nd August 2024.
Finals
4 Finalists will be assigned a data expert to help them develop their story using NielsenIQ data. They will participate in the live pitch portion of the NIQ Founders Pitch Slam: India final event in front of industry experts and brand leaders. The winner will be awarded the grand prize. The final event will take place on 22nd August 2024 in Mumbai.
Program Requirements
The NIQ Founders Pitch Slam was built around helping the most innovative emerging brands supercharge their growth with the power of NIQ data and insights. The pitch slam winner and top finalists will be the most innovative brands on the market with the most significant potential for growth based on NIQ data, and on-trend for consumers.
Eligibility criteria include:
- Total annual sales shall not exceed $30 million across one or more of these qualifying departments (as validated by NIQ databases):
- Essential Homecare
- Other Homecare
- Essential Personal Care
- Other Personal Care
- Habit Forming
- Impulse
- Soft Drinks
- Staples
- You must be available to participate in the Virtual Pitch semi-finals on Wednesday, August 2, 2024.
- You must be available to attend the Final Live Pitch at The Westin Mumbai Garden City, Goregaon East, Mumbai, Maharashtra, on Thursday, August 22, 2024.
- Participate in event marketing / promotion.
- Complete all the forms.
