We are now accepting applications for the
2024 NIQ Founders Pitch Slam

Applications are open through March 24, 2024.

What is the NIQ Founders Pitch Slam?

Our second annual NIQ Founders Pitch Slam will bring together some of the most innovative and transformative emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders as they vie for a first-place award of more than $500k including a $50,000 cash prize and in-kind prizes. This competition represents our latest effort in our ​commitment to helping grow emerging brands and fostering connections.

This unique competition gives brands access to NIQ data experts to help tell their stories through the lens of best-in-class data and analytics. They’ll make valuable connections and networking opportunities, and the finalists will enjoy an all-expenses paid trip to Phoenix, AZ to present their pitch to a live audience of industry experts at NIQ’s C360 conference.

First Place winner Abraham Kamarck, Founder of True Made Foods

2023 Live Pitch Slam at C360

Founders Pitch Slam Prize Package:

The First-place winner will receive over $500k in prizes including*:

  • $50,000 cash prize
  • NIQ in-kind services, which may include:
    • Access to Byzzer™
    • Access to Omnisales and Omni Shopper data
    • Access to Advanced Analytics
    • Access to BASES Innovation Package
    • NIQ Consulting hours
    • Consumer Life ‘ Know your Target’ Reports Package
    • MRI-Simmons Customized Category Report
  • CROSSMARK sales, analytical, and schematic support including:
    • No retainer fee for support in agreed upon channel
    • New item presentation for top 5 retailers, including category sales and shopper behavior
    • Best in Class national selling story
    • Channel planograms

The top 4 will all receive a 1-year subscription to Byzzer™
The top 20 will all receive a
  • $3300 credit for NIQ Brandbank digital imagery services (up to 20 items)
  • Complimentary consultation with CROSSMARK

* All prizes must be used within one calendar year of the conclusion of the competition. Subscriptions will be activated in June 2024

“The NIQ Pitch Slam at Consumer 360 was a magical experience. I met some incredible people and other entrepreneurs while opening my eyes to the world of NIQ consumer data. The exposure and recognition our young brand received simply by being there is invaluable. The NIQ team is top-notch and genuinely passionate about what they do. These people and overall experience are something I’ll always remember; they truly changed the trajectory of our launch. If you get the chance, I’d highly recommend  “taking a swing” at the World Series of Pitch Slams. Thanks again, NIQ!”

Jeff Moreau Jr., Founder Lemongrass Farms, 2023 NIQ Founders Pitch Slam Finalist

How It Works

The NIQ Founders Pitch Slam consists of three stages where applicants will pitch to a series of judges until only five finalists remain. Contestants will be evaluated based on: Brand story/mission​, product innovation​, financial/growth potential​, alignment to consumer needs and trend​s, and their live pitch.

Season Opener

Brands that meet the entry requirements will be reviewed by a panel of NIQ judges who will select the top 20 semi-finalists to participate in the Virtual Pitch portion of the NIQ Founders Pitch Slam​. Only the most innovative brands will move on.

The Playoffs

20 Semifinalists will be invited to an exclusive webinar on creating the perfect pitch and assigned a data expert to help them develop their story using Byzzer™ data​. The brands will then participate in a Virtual Pitch in front of a judging panel – a 5-minute pitch with 3 minutes Q&A per brand​ , and 5 Finalists will be selected​. The top 20 will all receive a $3300 credit for NIQ Brandbank services as well as a complimentary consultation with CROSSMARK.

World Series

5 Finalists will be flown out to Phoenix, Arizona for NIQ’s C360 Conference to participate in the live pitch portion of the NIQ Founders Pitch Slam event​ in front of industry experts and brand leaders. The winner will be awarded the grand prize, 4 runners up will receive NIQ in-kind prizes.

Program Requirements

The NIQ Founders Pitch Slam was built around helping the most innovative emerging brands supercharge their growth with the power of NIQ data and insights. The pitch slam winner and top finalists will be the most innovative brands on the market with the most significant potential for growth based on NIQ data, and on-trend for consumers.​

Eligibility criteria include:​​

  • Have an annual revenue up to $20 million in US$ sales validated by NIQ OmniSales or other NIQ databases across one or more one of these​ qualifying departments – Alcohol, Baby Care, Bakery, Bulk Bin, Dairy, Deli, Floral, Frozen, Gen Merch, Grocery, Beauty, Household, Meat, Pet, Produce, Seafood & Nutritional Supplements
  • Products must currently be available for U.S. sale​
  • You must be available to participate in the Virtual Pitch semi-finals on April 23, 2024
  • You must be available to attend the C360 conference in Phoenix, AZ, for the Live Pitch session on May 13-16, as well as the rehearsal on May 12th
  • Participate in event marketing/promotion​

2023 Pitch Slam Slide Show

Thank you to our collaborating partners