NIQ SnapView
Uncover Hidden Gems: Monthly Micro-Insights to Power Your Brand Strategy with NIQ SnapView
NIQ SnapView empowers you to make data-driven decisions with micro-insights—focused glimpses into your target categories using our Full View™ technology to help you stay ahead of the curve. These insights answer critical questions, guide strategic planning, and help you proactively respond to market shifts.
Find SnapViews Based on Your Industry
- Beverage
SnapView: July ’24
Digestive Health Beverages: Stated vs Qualified Claims
Digestive Health Beverages saw 31% volume growth, while remaining RTD struggled with flat volume and low single-digit dollar gains vs YA.
Where are the opportunities for growth around this trending functional benefit?
SnapView: June ’24
Beverage Category Winners: What is Driving Growth
In a competitive and shrinking beverage space, growing categories realize their consumers are Omni shoppers, and have developed in-store and online strategies for capturing consumers. Check out the full SnapView to learn more.
SnapView: May ’24
Growth Beyond Price in RTD Coffee
Successful RTD Coffee brands manage to grow despite inflationary pressure faced by the category. Find out what the winning brands are doing beyond price.
SnapView: April ’24
Beverage Omni Strategy
As online Beverage sales continue to outpace in-store sales, beverage manufacturers must take a fresh look at their overall Omni Strategy.
Looking For More?
Explore our SnapViews Archive for valuable insights from previous months. Discover past trends and data that continue to inspire and inform. Happy exploring!
- SnapView: Instant Hydration (March ’24)
- SnapView: Factors Fueling Energy Growth (April ’24)
- Webinar: Functional Beverage Trends (Feb ’24)
- SnapView: Functional Claims in the Beverage Category (Jan ’24)
- Beauty, Baby, Personal Care & Health
SnapView: July ’24
Baby Care: Omnichannel Pockets of Growth
Unit sales in Baby Care are down about 3% from a year ago. Where can baby brands focus this efforts to reverse this trend?
SnapView: May ’24
Diverse Opportunities in Hair Care
Did you know non-white and hispanic consumers are key to Hair Care sales and growth? Is your brand relevant to an increasingly diverse buyer base?
SnapView: April ’24
Sustainability in Household Disposables
Did you know sustainable qualifications drive 70% more growth for Paper & Plastic products? Learn which attributes resonate with your consumers.
SnapView: Feb ’24
Patches: An emerging delivery format across the health aisle
What began as a skin care phenomenon has spurred new product development and consumer interest across various healthcare categories.
Looking For More?
Explore our SnapViews Archive for valuable insights from previous months. Discover past trends and data that continue to inspire and inform. Happy exploring!
- Grocery
SnapView: July ’24
Grocery Category Winners: What’s Driving Omni Growth?
In a competitive and shrinking grocery space, growing categories realize their consumers are Omni shoppers and have developed In-Store and Online strategies for capturing consumers
SnapView: June ’24
Leveraging Growing Search Trends
Aligning product attributes with growing online search trends is becoming increasingly important in the grocery landscape. Check out the full SnapView to learn more.
SnapView: April ’24
Snacking Innovation
Unlock the secrets to snacking success. Download our free infographic on 4 key consumer decision drivers: Good Value, Attributes, Sub-type Alignment, and Differentiation.
SnapView: April ’24
Candy Innovation
Unlock candy aisle success through innovation and meet consumer expectations in four key areas: Good Value, Attributes and seasonality, Sub-type Alignment, and Differentiation.
Looking For More?
Explore our SnapViews Archive for valuable insights from previous months. Discover past trends and data that continue to inspire and inform. Happy exploring!
- Perishables
SnapView: July ’24
Seeking Value in Refrigerated Snacking
In an inflationary environment with tightening food budgets, Refrigerated Snacks (~$42B in Total US) see growth in Value Channel* and Multi Packs.
SnapView: June ’24
Ice Cream & Frozen Novelty Summer Promo Insights
Summer is an essential season for Frozen Novelties and Ice Cream, with 29% higher average weekly sales than rest of year. Learn the balancing act of promoting highly seasonal products.
SnapView: May ’24
Produce Department Channel Dynamics
The Produce Department drove 82% of total $ growth of all perishable departments within total US xAOC. Learn what channels are driving growth.
SnapView: April ’24
Bakery Department Purchase Dynamics
Learn how Bakery Department growth this year was purely inflationary; Unit declines are driven by lost buyers and net losses from retained buyers.
Looking For More?
Explore our SnapViews Archive for valuable insights from previous months. Discover past trends and data that continue to inspire and inform. Happy exploring!
- SnapView: Frozen Trend Spotlight (March ’24)
- SnapView: Seafood and Spectra Lifestyle Profiles (Feb ’24)
Recent & Upcoming Webinars
Click to register or watch on-demand
- July 18th – How Are Consumers Shopping Your Category?
- July 17th – Growth Drivers for Health & Baby in the Omnichannel Landscape
- June 12th – Be the Category Champion: How to Win in the On-Premise
- May 7th – The Future of Retail
- April 30th – Defending Shelf Space in the Frozen Department
- April 23rd – Attacking Snacking with Innovation: A Sweet & Salty Story
Unlock the Power of Data
For 100 years, NIQ has been the leader in data. It’s not just our expertise, it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. See what truly matters to your business and make smarter decisions with NIQ data on your side.
