Discover The New Growth Frontier: The AI revolution reshaping consumer growth
Learn how AI-driven discovery, consumer-led innovation, and agentic commerce are creating a new competitive landscape for CPG brands.
19 pages of actionable intelligence
Built for leaders shaping the future of brand growth, with practical guidance for:
- Building innovation-driven growth
- Boosting brand discoverability in AI search and commerce
- Accelerating innovation and speed-to-market
- Preparing for agentic commerce and evolving consumer behavior
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Key takeaways
What the report tells you about winning in the AI-powered commerce era
AI discovery is redefining brand growth.
Consumers are increasingly using AI to research and discover products, making visibility, relevance, and discoverability key drivers of growth.
Innovation is becoming the ultimate growth engine.
Brands that innovate continuously are more likely to outperform, as consumers increasingly value products that offer new benefits and greater convenience.
Agentic commerce will transform how people shop.
AI agents are starting to search, compare, and purchase on behalf of consumers, reshaping brand consideration and the path to purchase.
Agility will outperform scale in the AI era.
Challenger brands are gaining share by moving faster, adapting quickly, and leveraging AI capabilities once reserved for larger organizations.
AI is creating a new era of advantage
How emerging brands are leveraging AI today
From research and data analysis to product development and marketing, challenger brands are embedding AI across innovation workflows to move faster, make smarter decisions, and accelerate growth.
Changing the game
The rise of Agentic Commerce is rewriting the rules of brand discovery
Relevance beats reach
AI recommends products based on consumer needs, not brand size or advertising spend.
Discovery is becoming instant
Consumers can move from question to recommendation—and even purchase—through a single AI interaction.
Trust drives ranking
Reviews, social content, creator influence, and product attributes increasingly shape AI recommendations.
Visibility requires new strategies
Success depends on being discoverable across AI ecosystems, not just traditional search and paid media channels.
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