Winning the War for the Shelf

Download The Ultimate Guide to Merchandising & Assortment to better understand the intricacies of assortment and merchandising under current market conditions — and the pivotal role data plays in driving meaningful, successful outcomes.

Today’s CPG landscape is rife with challenges.

From a shortened consumer attention span to retailer SKU reductions, the fight for the shelf is getting harder.

Consumer attention spans are microscopic: 6 seconds or less.

Customers are looking for more personalized shopping experiences.

Inflation is causing customers to rethink what brands they spend on.

Shelf space is shrinking.

Industry Trends Shaping Merchandising and Assortment

Some are happening now, some are still evolving. But these five trends will impact future decision-making.

E-commerce transformation
Personalization
Retail media revenue
Personalized digital coupons
Sustainability and ethical consumerism

Three Benefits of Investing in Data

Retailers are one of your greatest assets when navigating this new environment. Your combined data has the power to provide better forecasts and inform strategic pivots to meet changing consumer habits and demands.

Additional Resources

Case Study

With NIQ’s partnership, Alamance Foods gained distribution and increased category sales with smart innovation.

The Ultimate Guide to Pricing & Promotion

Read on for an in-depth examination of pricing and promotion strategies that are effective today, as well as how these strategies have yielded successful outcomes.