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MakeUp-In New York 2024

NielsenIQ thanks you for joining our TikTok Shop and the Future of Consumer Engagement session!

TikTok Shop has become a major retailer disruptor in the beauty industry since it’s U.S. launch last fall. In this latest report, NielsenIQ dives into the trends of this up-and-coming retailer including overall performance, top categories, and a unique brand segmentation. Social selling is gaining share in the beauty category, is your brand ready?  

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