Cookies and Other Tracking Technologies
What are Cookies?
Cookies are small data files that are placed on your computer when you visit a website in order to make the website work more efficiently, as well as to provide reporting information about how you use the website. We may use cookies for recordkeeping and other purposes to enable certain features and functionality and collect additional data that helps us improve the website and better deliver our services to you.
Similar to many other websites, we may use cookies and other tracking technologies (e.g., web beacons, pixels, tags, or SDKs) to identify your browser or mobile device, display information more effectively, provide you with tailored content, gather statistical data about how you use our website, and measure the performance of our ads. We may also use these tracking technologies for security purposes and to detect against fraud and other risks in order to protect users.
What types of Cookies do we Use?
We may use the following types of cookies on the website. A detailed list of cookies used on the website, including information about the type of cookie, and links to third party sites (where applicable) is outlined in Section 4 below.
The website uses both first-party cookies (which are set by the website being visited) and third-party cookies (which are set by a server located outside the domain of our website.
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as settings, logging in or filling in forms. These cookies do not store any personally identifiable information and are placed by us in connection with our legitimate interests in delivering the essential functionality of our website. You can set your browser to block or alert you about these cookies but some or all parts of the website might not work as intended.
Performance Cookies
These cookies allow us to count visits and identify traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors navigate the website. Any information collected by these cookies is usually aggregated and cannot be used to identify you. If you do not allow these cookies, we will not know when you have visited our website and will be unable to improve the website’s performance based upon your participation as a user.
Functional Cookies
Functional cookies are mostly used to enhance the performance of a website as without them certain functions may not be available. Functional cookies are not vital for a website to run, but they allow recording of user preferences and settings. These cookies enable the website to provide enhanced functionality and personalization. These cookies, which may be set by us or by third-party providers whose services we have added to our website/App, collect information about your choices and preferences and your usage of the website.
Targeting Cookies
These cookies may be set through our website by our advertising partners to build a profile of your interests and to market products and services to you on third-party website/Apps or to measure and to track the effectiveness of our marketing efforts so that we can tailor our advertising more effectively.
How do I manage cookies?
You can manage website cookies and other tracking technologies in your website browser and, depending on your device, from your device settings. If you do not wish to have data collected from your device by tracking technologies, web browsers and mobile settings might allow you to decline the use of cookies and/or similar tracking technologies. If you choose to change your settings, you may find that certain functions and features will not work as intended. All browser and device settings are slightly different, so to manage cookies and other tracking technologies, you should refer to the relevant settings within your browser or device.
If you’d like to remove or disable cookies through your browser or mobile device, you may refer to your browser’s documentation or mobile device settings since the settings and steps for managing cookie preferences are usually browser or device specific.
Cookies used on our Websites
Strictly Necessary Cookies
| Host | Name | Details | |
| nielseniq.com | First Party | OptanonConsent | Stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. |
| nielseniq.com | First Party | OptanonAlertBoxClosed | Enables the website not to show the message more than once to a user. |
| nielseniq.com | First Party | _dc_gtm_UA-xxxxxxxx | Associated with sites using Google Tag Manager to load other scripts and code into a page. Without it, other scripts may not function correctly. |
| innovation.nielseniq.com | First Party | ASP.NET_SessionId | General purpose platform session cookie, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server. |
| login.identity.nielseniq.com | First Party | JSESSIONID | General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server. |
Performance Cookies
| Host | Name | Details | |
| nielseniq.com | First Party | _gid | Google Universal Analytics to store and update a unique value for each page visited. |
| nielseniq.com | First Party | _an_uid | |
| nielseniq.com | First Party | _gat_UA- | Google Analytics, used to limit the amount of data recorded by Google on high traffic volume websites. |
| nielseniq.com | First Party | _gclxxxx | Google conversion tracking cookie |
| nielseniq.com | First Party | _ga | Google Universal Analytics – used to distinguish unique users by assigning a randomly generated number as a client identifier. |
| nr-data.net | Third Party | JSESSIONID | This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications. |
Functional Cookies
| Host | Name | Details | |
| go.nielseniq.com, nielseniq.com | First Party | Hm_ck_xxxxxxxxxxxxxxx | Hm_ck_ |
| go.nielseniq.com, nielseniq.com | First Party | _gd############# | Used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. |
| j.6sc.co | Third Party | _gd############# | Used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. |
| nielsen.com | Third Party | eupubconsent | |
| api-v3.tinypass.com | Third Party | __cflb | |
| buy.tinypass.com, | Third Party | __cflb | Tinypass provides cookies for user authentication and subscription sales. |
| cdn.tinypass.com | Third Party | xbc | Tinypass provides cookies for user authentication and subscription sales. |
Targeting Cookies
| Host | Name | Details | |
| nielseniq.com | First Party | cX_G | |
| www4.nielseniq.com | First Party | Pardot | Marketing automation and lead generation platform Pardot. |
| go.nielseniq.com | First Party | Pardot | Marketing automation and lead generation platform Pardot. |
| go.nielseniq.com | First Party | Hm_lpvt_ | Hm_lpvt_ |
| nielseniq.com | First Party | Hm_lvt_ | Hm_lvt_ |
| nielseniq.com | First Party | cX_S | |
| nielseniq.com | First Party | Hm_lpvt_ | Hm_lpvt_ |
| go.nielseniq.com | First Party | Hm_lvt_ | Hm_lvt_ |
| playlist.megaphone.fm | Third Party | _embeddable_player_session | |
| cxense.com | Third Party | Gckp | Used to serve different content to different users on nielseniq.com |
| doubleclick.net | Third Party | test_cookie | Doubleclick (Google) real time bidding advertising exchange |
| pi.pardot.com | Third Party | Pardot | Pardot, a marketing automation platform, provides lead generation services to businesses. |
| hm.baidu.com | Third Party | HMACCOUNT | Baidu, Chinese search engine |
We may update the list of Cookies used on our Websites from time to time in accordance with our updates to the Privacy Notice.
Do Not Track Disclosure
Some web browsers may transmit “do-not-track” (“DNT”) signals to website with which the user visits or communicates.
We currently do not process any web browser’s “do-not-track” signal or other similar mechanism that indicates a request to disable online tracking of individual users who visit the website/App.
We utilize Google Analytics for our web analytics and you can opt out of your usage data being included in our Google Analytics reports by visiting https://tools.google.com/dlpage/gaoptout.