New York, NY — Oct. 18, 2018 — Nielsen (NYSE: NLSN) announced today that Tate & Lyle PLC (Tate & Lyle), a global leader in food and beverage ingredient manufacturing, has named Nielsen as its analytics provider for the U.S. market. With this announcement, Tate & Lyle will benefit from Nielsen’s rich retail measurement data, providing a clear and total store view into its core business categories. Through Nielsen’s strategic alliance with Label Insight, Tate & Lyle will now have the ability to analyze sales data at an ingredient level, bringing an invaluable and new level of information into the day-to-day conduct of their business. Additionally, Nielsen will enable a deeper understanding of trend drivers and opportunities within the health and wellness sector, to further support Tate & Lyle’s strategic focus.
“In choosing an analytic partner, it was important to us that we look beyond just the data,” said Beth Nieman Hacker, Director of Market Research at Tate & Lyle. “We were looking to align with a leader on the business-driving topics that matter most to us, like health and wellness. The visibility that Nielsen is able to bring to the table with regard to ingredient tracking is invaluable.”
For 150 years, Tate & Lyle has been leading the way in developing ingredients for diverse industries that help companies respond to changing consumer needs and retain their competitive edge, locally and globally.
“We are honored to have Tate & Lyle select Nielsen as their partner and are excited to support their growth efforts,” said Susan Dunn, President of Nielsen’s U.S. Practices and Commercial Strategy. “We continue to expand our capabilities in capturing trends in the ingredient arena. Providing this visibility for the industry helps advance companies by better positioning them to meet the increasing consumer demand for transparency.”
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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