New York, NY, November 21, 2019 — Nielsen (NYSE: NLSN) Global Connect today announced that veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company. As CMO, she will join the company’s executive leadership team and will report to Nielsen Global Connect’s Chief Commercial Officer, Pat Dodd.

Woods joins Nielsen Global Connect from IBM where she was Chief Marketing Officer for the IBM Partner Ecosystem. There, her marketing leadership focused on growing revenue, driving momentum in Cloud and AI technologies, and SaaS technology strategies to accelerate growth. By using client-centric data and analytics, she was able to help IBM and its partners significantly improve ROI and increase value to clients. 

“Jacqueline is a marketing powerhouse in the technology sector whose background and experience will help our company accelerate our tech transformation,” said Pat Dodd, Chief Commercial Officer for Nielsen Global Connect. “We are inspired by her proven successes at IBM, Oracle, GE, Verizon, and other Fortune 500 companies, and we are looking forward to modernizing our marketing approach under Jacqueline’s guidance.”

“I am humbled and excited to join the team, as we begin to create the next chapter of Nielsen Global Connect’s brand story,” said Woods. “I look forward to working with Nielsen’s talented teams to help shape a smarter market for the rapidly evolving world of global commerce.”

As a transformational leader in brand, content, and digital marketing, Woods brings to Nielsen over two decades of experience. Prior to her role as CMO within IBM’s Partner Ecosystem business, Woods served as CMO of IBM Global Financing where she led marketing & communications, strategy, and offerings development for IBM’s finance division. Ms. Woods is a Merit Fellow from the University of Southern California, Marshall School of Business where she earned her M.B.A. Woods also studied at the University of California, Davis, where she earned her Bachelor of Science.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

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