Consumer neuroscience adoption continues to rise as a greater understanding of the value it can provide becomes clearer to marketers. It’s not just for campaigns; not just for big, broad questions; not just for determining if an ad is effective. Rather, marketers are seeing the value in evaluating singular, critical elements, moment-by-moment, because every second counts. Do you have the right spokesperson? Is your logo large enough? Does the color of that vehicle help your brand—or another’s?
Nielsen Taps into the impact of science at Neuromarketing World Forum 2018