MRI-Simmons, the essential consumer truth set, today announced findings from its National Cannabis Study, which captures the full spectrum of cannabis use across the US. Among its many findings, the study revealed that 10% of all US adults – 25 million people – reported that they used cannabis in the past six months due to the COVID-19 pandemic. The study also revealed that these Americans turn to cannabis in a variety of forms, with 55% consuming only marijuana, 34% consuming only CBD, and 11% consuming both.
Profiling the COVID Cannabis Consumer
These ‘COVID Cannabis Consumers’ skew heavily male (64%), have a median age of 35, and are 75% more likely than the average adult to be parents with children in the household. In addition, they are educated and more likely to be multicultural.
|
Demographics Source: MRI-Simmons National Cannabis Study, 2020 |
Total US Adults 18+ |
General |
COVID Cannabis Consumers |
|
Median Age |
47 |
37 |
35 |
|
Male |
48% |
59% |
64% |
|
Female |
52% |
41% |
36% |
|
Parents with children in household |
29% |
41% |
50% |
|
Median Household Income |
$76k |
$85k |
$101k |
|
African-American |
13% |
14% |
16% |
|
Asian |
4% |
5% |
6% |
|
Hispanic |
16% |
21% |
23% |
|
Bachelor’s Degree |
20% |
24% |
31% |
|
Post Graduate Degree |
12% |
15% |
22% |
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