NielsenIQ (NIQ) is pleased to announce Dzung Nguyen as the new Managing Director for Southeast Asia TT, encompassing Vietnam, the Philippines, and Myanmar. With nearly two decades of experience in market research, Dzung brings exceptional expertise in consumer insights, data analytics, and strategic leadership. His remarkable career includes building high-performing analytics teams in China and India, leading successful market entries for multinational companies, strengthening retailer partnerships in Vietnam, and driving innovative research methodologies that have significantly elevated data accuracy and client satisfaction.
Dzung Nguyen’s appointment signals NIQ’s commitment to delivering deeper value to its clients through a focus on localized insights, digital transformation, and tailored solutions. By offering hyper-localized insights, he aims to provide clients with a detailed understanding of consumer preferences across urban and rural regions, helping businesses build meaningful connections with their audiences. Additionally, he plans to guide clients in leveraging data on Ecommerce and online consumer behavior to capitalize on the region’s rapid digital growth. For small and medium-sized enterprises, he is dedicated to developing tailored market research services, enabling these businesses to access actionable insights and compete in Southeast Asia’s dynamic FMCG markets.
Recognizing the distinct market dynamics of Vietnam, Philippines, and Myanmar, Dzung is committed to supporting clients in crafting expansion strategies by identifying high-growth sectors and incorporating local consumer behaviors into their plans. He will also assist clients in embracing digital transformation by optimizing their approaches to product development, pricing, and assortments on ecommerce and social platforms. Additionally, his leadership will emphasize sustainable and ethical practices that resonate with local consumers while driving long-term business success.
In reflecting on his new role, Dzung Nguyen stated, “Southeast Asia’s diverse and rapidly evolving markets present unique opportunities for us to deliver unparalleled value to our clients. By leveraging advanced analytics, digital transformation, and sustainable practices, we can provide deeper insights and more strategic guidance than ever before. I believe in the power of collaboration and knowledge sharing. Together, we can push the boundaries of market research, develop innovative methodologies, and set new standards for data accuracy and client satisfaction. I am eager to work with all of you to foster a culture of continuous improvement and thought leadership. Let us embrace the challenges and opportunities ahead with enthusiasm and a shared vision for the future of market research in Vietnam, the Philippines, and Myanmar.”
Under Dzung Nguyen’s leadership, NIQ aims to reinforce its position as the destination for market intelligence, helping businesses navigate complex markets and achieve sustainable growth. By empowering businesses with data-driven insights, advancing digital transformation, and promoting impactful change, NIQ is poised to help clients navigate the complexities of these dynamic markets and unlock sustainable growth opportunities.
About NIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
For more information, please visit www.niq.com
Media Contact
Nhung Nguyen (nhung.nguyen@nielseniq.com)
