Marketing Strategy

Press Releases

NIQ announces global collaboration with WeArisma to measure the impact of creator marketing on sales and brand perception. 

Press Releases

NIQ: APAC Consumers Embrace Private Labels, While Name Brands Sustain Their Strength 

Press Releases

NIQ’s Global Report Reveals Challenges and Opportunities for Private Label and Branded Product Growth

Press Releases

NIQ research uncovers hidden consumer attitudes toward AI-generated ads 

Press Releases

NIQ Empowers Clients and Partners with the Launch of Global Media Division

Press Releases

NielsenIQ BASES introduces BASES Creative Product AI, a new way to test, screen and optimize product formulations

Press Releases

NielsenIQ releases new report focusing on inflation’s impact on small and medium brands

Press Releases

NielsenIQ and Qualtrics announce new partnership to help brands drive sustainable growth

Press Releases

NielsenIQ launches retail analytics for small CPG brands

Press Releases

Bain & Company and Nielsen Global Connect launch commercial alliance

Newscenter Article

Seven tips for CPG manufacturers from category management experts

Press Releases

New Nielsen pet retail measurement provides the most comprehensive industry read of the U.S. pet retail market