This article originally appeared on Nielsen.com.
For the seventh consecutive year, Nielsen earned a 100% score on the Human Rights Campaign (HRC) Foundation’s Corporate Equality Index (CEI) and was recognized as a “Best Place to Work for LGBTQ Equality.” The CEI is a benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality.
Nielsen’s PRIDE (LGBTQ and allies) employee resource group (ERG) is at the center of everything we do internally and externally around LGBTQ equality. The group is active in 17 countries in Europe, Latin America, and North America, and recently expanded to India. And it has been instrumental in helping to drive more inclusive measurement and company policies.
“Thank you to our LGBTQ associates for their ideas and innovations around measuring LGBTQ consumers and audience,” said Matt O’Grady, Nielsen’s Global Managing Director, International Media and Executive Sponsor of PRIDE. “We also have many leaders and colleagues who have advocated for progressive LGBTQ policies that make us an employer of choice.”
As the source of truth in the media industry, Nielsen is responsible for delivering the most inclusive measurement of audiences and consumers everywhere. We recently enhanced our national TV panel to better account for same gender spouse and partner households, thanks to a highly collaborative effort among our data science, product leadership, and ERG teams. Nielsen collaborated with GLAAD to produce our first-ever public reporting of same-sex household viewership ratings in the U.S. Also in 2019, we released our first LGBTQ+ consumers report in Mexico, building on reports released in the U.S., Canada, Poland, and Germany.
In the U.S., we recently expanded our benefits to support every path to parenthood by adding an all-inclusive fertility benefits provider that covers reimbursement for adoption and surrogacy. Nielsen already has a for same-sex couples and a 12-week paid parental leave for all Nielsen associates in the U.S.
“When our associates feel empowered, they bring their best selves to work, enabling us to play a bigger, bolder role in shaping smarter markets and drive the future of personalized advertising and content,” said Matt.