MRI-Simmons, the essential consumer truth set, today announced the addition of Brian Katz as Vice President of Advanced Advertising. Based in New York, Katz will play a critical role in the growth of advanced advertising revenue and product innovation for MRI-Simmons. Working closely with the commercial team, he will be tasked with helping publishers, media, and alternative measurement companies leverage MRI-Simmons’ trusted consumer truth set for advanced advertising initiatives.
“We see the advanced advertising ecosystem as an area that is rife with opportunity, and I am excited to add Brian to lead the growth of this sector,” said Josh Pisano, SVP of Business Development and Product Strategy at MRI-Simmons. “Brian’s extensive experience in media will help accelerate the utilization and adoption of MRI-Simmons’ essential consumer insights throughout the advanced advertising landscape.”
