GfK Media Measurement is now NIQ
Press Release
GfK an NIQ Company wins coveted award at the asi International Television and Video Conference
First published by asi
Giacomo Catanoso, Commercial Director Asia – Media Measurement, GfK an NIQ Company was awarded the Tony Twyman Award for the best contribution to a greater understanding of Television & Video and its audiences at this year’s asi International Television and Video Conference in Venice.
At the 2024 asi conference, GfK an NIQ Company and IMDA shared the results of their ambitious year-long pilot study, which was aimed at extending the reach of TV measurement to include OTT, VOD and social media platforms and content across TV, Smart TV and digital devices.
The success of the pilot means that most of these innovations have now been deployed, with the rest to follow early next year. In his presentation at this year’s asi International Television & Video Conference, Giacomo Catanoso shared this progression and illustrated the value it brings to the industry in Singapore. He reminded the audience of the SG-TAM 2.0 research design – reporting any video watched across linear TV, BVOD, VOD, OTT and social media platforms across all screens.
Giacomo shared some interesting results from those elements already available. He also outlined some of the difficulties encountered when trying to deliver on all the objectives and described how they were resolved.
