Welcome to Episode 9 of the NIQ + The CPG Guys Podcast Series!
The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.
Meet the Speakers
Bianca Piluso
VP, Analytic Sales
NielsenIQ
Michael Mandato
VP, Global Account Executive
NielsenIQ
Joshua Pisano
Global Head of Product
NielsenIQ
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