Press Release

NIQ Unveils Second Annual NIQ Founders Pitch Slam Competition for Emerging CPG Brands

Press Release

NIQ Unveils Second Annual NIQ Founders Pitch Slam Competition for Emerging CPG Brands

Chicago, IL – January 8, 2024 – NIQ, a leading provider of innovative data and analytics solutions, proudly announces the return of its annual NIQ Founders Pitch Slam competition, set to gather some of the most inventive emerging Consumer Packaged Goods (CPG) brands. This competition aims to challenge select founders to pitch their companies to industry insiders and business leaders, accompanied by support from NIQ data experts.

This exclusive competition offers participating brands access to NIQ data experts, enabling them to present their stories through the lens of top-tier data, analytics, and the NIQ Byzzer platform. Five finalists will be able to present to a live audience at NIQ’s C360 conference in Phoenix, Arizona, vying for a grand prize of over $500,000 in cash and in-kind services. In-kind prizes comprise access to NIQ’s Byzzer Activate platform (including NIQ Omnisales data and selected analytics), NIQ Brand Score, NIQ Price Explorer technology, BASES Innovation Measurement services, and NIQ Consultant hours.

“We are thrilled to gather once again some of the brightest minds in the CPG industry and provide a platform for these innovative brands to spotlight their ideas and connect with potential investors and partners,” expressed Andrew Criezis, President E-Commerce & SMB. “We anticipate discovering pioneering products from entrepreneurs aiming to impact the CPG industry and address significant market challenges.”

Eligibility for the competition requires brands to have total annual U.S. retail dollar sales below $20,000,000 in 2023 across one or more qualifying CPG departments, validated by NIQ Omnisales databases for the fiscal year ending December 31, 2023. Qualifying departments include alcohol, baby care, bakery, bulk bin, dairy, deli, floral, frozen, general merchandise, grocery, beauty, household, meat, pet, produce, seafood, or nutritional supplements. Products must currently be available for sale in the U.S. This opportunity is open to all CPG brands meeting these qualifications and does not necessitate a prior relationship with NIQ.

For further details on eligibility, information, and applying to participate in the NIQ Founders Pitch Slam competition, visit the NIQ website at

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit 

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