Forbes did an exclusive interview with our CEO, Jim Peck
In a recent interview, Jim Peck shared NIQ’s latest business developments with Forbes.
To learn about our latest strategic investments, how Gen AI is impacting businesses, and consumers’ main concerns in 2024, check out the Forbes article.
Or, read a snippet from the full interview below:
What impact has Gen AI had on NIQ’s business model?
Peck: NIQ has used various forms of analytics, AI and machine learning for decades, and we continue to make strategic investments to unlock the power of data and AI for businesses globally.
Earlier this year, we launched a GenAI based solution, NIQ Ask Arthur, which is designed to empower users with AI-assisted global search and personalized recommendations. NIQ Ask Arthur builds upon NIQ’s foundational AI expertise and accelerates data-driven decision-making through conversational AI capabilities that enable deeper investigations, guide users through vast datasets and provide actionable insights. NIQ Ask Arthur is one of several initiatives we’re investing in to build even greater views of consumer shopping behavior to solve client problems and reveal pathways to growth.
Forbes article, Six Questions for Jim Peck, CEO, NielsenIQ (NIQ)
