At-Home sales in September:
Restaurants have made a solid start to Autumn delivery and takeaway sales with like-for-like growth of 2.3% in September, the latest NIQ Hospitality at Home Tracker shows.
It is the Tracker’s highest point since June and follows a challenging Summer when consumers headed outdoors in heatwaves. With the weather cooling they have now stepped up their at-home spending. However, growth remains below the UK’s 3.5% rate of inflation in September, as measured by the Consumer Prices Index.
The pattern of modest growth is echoed in the latest figures from the separate NIQ RSM Hospitality Business Tracker, which indicated like-for-like growth of 2.6% for managed restaurants in September—the highest figure for nearly two years.
September’s trends are even more positive on a total basis. Including sales at restaurants opened in the last 12 months, or where deliveries and takeaways were added for the first time, revenue jumped 11.8% ahead of the same month in 2025—more than three times the rate of inflation. The rollout of delivery offers reflects restaurant leaders’ sustained confidence in the future of direct-to-door sales.
The Hospitality at Home Tracker also highlights the long-term migration of sales from takeaways to deliveries. Revenue from takeaway and click-and-collect orders dropped year-on-year for the 18th straight month, by 6.3%. By contrast, delivery sales rose 5.8% on a like-for-like basis, powered by orders from third-party platforms.
Combined delivery, takeaway and click-and-collect sales accounted for just over a fifth (20.9%) of all spending with restaurants in September, with deliveries attracting nearly three quarters of this revenue.
Karl Chessell, Director – Hospitality Operators and Food, EMEA at NIQ, said:
“Restaurants won’t be getting carried away with like-for-like growth of 2.3% in September, but they will feel relieved about an uptick in demand after a quiet July and August. It’s also pleasing that at-home sales growth doesn’t appear to be coming at the expense of eat-in trade. The latest figures raise hopes that consumers will loosen their spending in hospitality in the final quarter, though competition is going to be intense and rising costs will make profits hard-earned. As the run-in to Christmas begins, there’s all to play for in restaurant deliveries.”
About Hospitality at Home Tracker
The NIQ Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.
Partners on the Tracker: Azzurri Group, B Bagel, Big Table Group, Bills, Bleecker St Burger, Byron, Coco di Mama, Cote, Creams Café, Dishoom, Five Guys, Gaucho Grill, German Doner Kebab, Honest Burgers, HOP Vietnamese, Kricket, Megan’s, Mission Mars, Mitchells & Butlers, Mowgli, Nando’s, Pizza Express, Pizza Hut UK, Pizza Pilgrims, Popeyes, Prezzo, Rosa’s Thai, Tasty Plc, TGI Fridays UK, Tortilla, Tossed, Wagamama, Wasabi, Wingstop, Yard Sale Pizza, YO! Sushi and Yolk.
Anyone interested in joining the Tracker should contact Karen Bantoft at karen.bantoft@nielseniq.com.
About NIQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
For more information, please visit www.niq.com
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Forward-Looking Statement
This press release regarding at-home sales trends in Britain, and may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as “expects,” “anticipates,” “likely,” “may,” “poised to,”,” and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.
