Data Analytics

Press Releases

Nielsen brings gaming technology and immersive virtual reality to U.S. shopper research with the launch of Smart Store

Newscenter Article

Nielsen Global Connect leans into tech innovation to empower the future of retail and consumer goods

Newscenter Article

The Cambridge Group named top boutique consulting firm by Ivy Exec

Newscenter Article

Measuring Mexico’s changing reading landscape

Newscenter Article

Blowing with the wind of change: the end of analysis paralysis

Press Releases

World Pet Association embarks on a new insights relationship with Nielsen

Press Releases

Sara Lee Frozen Bakery gains total food view advantage through new relationship with Nielsen

Press Releases

Nielsen and Beiersdorf U.S. are fostering growth in the skin care category through analytics and technology

Press Releases

Nielsen Consumer Neuroscience unveils Behavioral Sciences Institute

Press Releases

Cardinal Health selects Nielsen as U.S. retail analytics provider

Press Releases

Industry powerhouses Nielsen and NPD join forces to reimagine the future of Omnishopper Measurement

Press Releases

Yellow vests protests in France continue to impact supermarket sales