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Hero image for More energy efficiency, fewer organic specialty stores: Where Germans buy sustainably and where they don’t

More energy efficiency, fewer organic specialty stores: Where Germans buy sustainably and where they don’t

New GfK study reveals minimal quality differences among sources of consumer research sample

Paying above MSRP leaves car buyers with strong negative feelings toward auto brands, dealerships

North American CMOs see silos, talent, and budget as leading obstacles to fulfilling their data potential

Consumer sentiment hit hard by inflation

New CMO Council & GfK Research Reveals High-Velocity Data Marketing Shortcomings in Data Access, Adaptability, Agility and AI Pervasiveness

NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement

Consumer sentiment drops to a new record low

5 years top market research on Belgian travel behavior by ABTO and GfK

Retail in Europe up 6.8 percent

Hero image for New GfK study shows purpose-driven ads fall short in gaining, holding attention — pointing to need for new approaches

New GfK study shows purpose-driven ads fall short in gaining, holding attention — pointing to need for new approaches

Coca-Cola is again the most chosen FMCG brand in Belgium