Have you heard? NIQ and GfK are now one website. Learn more
Ask Arthur
Your AI persona for navigating NIQ data with ease.
Generative AI for consumer intelligence
Unlock faster insights with NIQ Ask Arthur—a GenAI tool that’s redefining the landscape of data exploration and utilization.
- Find what you need, faster
- Simplify data interpretation
- Onboard and train new analysts
Coming soon to NIQ Discover
Analyze your data and extract insights with a trained AI persona
NIQ is embarking on a journey to bring you the future of consumer intelligence. Power your analysis with a GenAI partner, designed to guide you through extensive datasets and present intuitive insights in an easy-to-understand manner. With a focus on data accuracy and security, NIQ Ask Arthur is a reliable tool for evaluating your performance, generating insights, and getting the most out of your NIQ data and tools.
1
Chat and Training
AI-assisted global search and
trained language models support you while navigating NIQ’s vast data and advanced platforms.
2
Personalized Query Recommendations
Uncover new insights faster than ever before with recommended analysis and data queries, optimized for your needs and search habits.
3
Insight Summarization
Turn data into action with
straightforward and accessible
insights, summarized by a GenAI tool that understands your role, company, and goals.
NielsenIQ Discover
Unleash the power of real, trusted data housed in a robust, intuitive, integrated visualization that supports both power users and casual users.
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.