Introducing
An AI insights agent accessible within NIQ tools and frontier LLMs. Optiq gives your teams a more powerful way to put trusted, licensed NIQ intelligence to work across the tools and workflows they rely on every day.
What is Optiq
The AI layer
built on trusted data.
Optiq is NIQ’s AI-powered intelligence platform — purpose-built to turn decades of proprietary retail and consumer data into instant, governed, and actionable answers.
Unlike generic AI tools that rely on public web data, Optiq’s answers are grounded in NIQ-certified measurement science — the same data that drives $1T+ in annual commercial decisions worldwide.
1
Ask
Type any business question in plain language.
2
Analyze
Optiq routes to the right NIQ data assets.
3
Answer
Get a precise, cited, business-ready response.
Platform
Work wherever your teams work
With the Optiq suite, trusted NIQ intelligence is available wherever decisions happen.
- Optiq Chat enables users to ask questions, explore insights, and act on trusted NIQ intelligence through a natural language experience in Discover.
- Optiq Mobile extends those same capabilities to iOS and Android, giving users access to their data, conversations, and insights on the go.
- Optiq Bridge is an API-based integration layer that delivers live NIQ data directly into the AI tools your teams already use. Through the Claude Connector, ChatGPT Connector, and integrations with Gemini and Copilot, Optiq Bridge connects NIQ intelligence to preferred LLM environments, enabling governed AI workflows, continuously current data access, and trusted answers without requiring teams to change how they work.
Web + iOS & Android
Optiq Chat + Mobile
Ask business questions in natural language and access trusted NIQ intelligence in Discover or on the go.
API & Integrations
Optiq Bridge
Bring NIQ intelligence into the AI tools your teams already use, including leading enterprise LLM environments.
Experimentation
AI Usage Rights
Use licensed NIQ intelligence in approved AI workflows with greater clarity, confidence, and flexibility.
See the questions Optiq can answer
Ask anything about your business
Optiq analyzes NIQ intelligence, identifies key performance drivers, and shows what to investigate next.
Frame the market
You ask: Can you do a category analysis for pasta sauce?
Optiq answers: Pasta sauce, latest 13 weeks. The category is worth $412M and growing +3.1% vs last year. Premium and organic sub-categories drive nearly all of the growth, while standard red sauce is flat. Private label gained +0.4pp of share in the same period.
Compare the competitive set
You ask: How did my brands perform vs. key competitors L13W?
Optiq answers: Your brands vs. the comp set, latest 13 weeks. Your portfolio grew +1.4% — real growth, but below the category’s +3.1%, so share slipped to 18.2% (−0.3pp). Casalina held share in premium; Verdano lost 0.5pp in standard red. Of your four key competitors, only Rustica outpaced the category, gaining +0.6pp on the back of organic.
Positioning story
You ask: Compare price positioning for my brands vs. competitors.
Optiq answers: Price positioning, latest 13 weeks. Casalina sits at $4.29 average price, a 12% premium to the category — and holds it, with volume flat. Verdano is priced at $3.15, near parity, but has been discounted 6 of the last 13 weeks, pulling its realized price below Rustica’s. Rustica raised price +3% and still gained share.
Effectiveness lens
You ask: What % of P13W sales were on promo, and how effective?
Optiq answers: Promotional performance, latest 13 weeks. 34% of your sales were sold on promotion, up from 29% a year ago. Feature-and-display drove the strongest lift at 2.4x baseline, while price-only cuts returned 1.1x — barely above what you’d have sold anyway. Verdano’s deep discounts added volume but not incremental profit.
Why Optiq
Built for the speed of modern commerce.
Insights the moment you need them
No more waiting for analyst queues or report cycles. Get answers in seconds, not days.
Work the way you already work
AI Enable plugs into ChatGPT, Claude, Gemini, and Copilot — the tools your teams already use.
Reduce manual work
Eliminate repetitive data pulls, formatting, and slide decks. Let AI handle the labor.
Connect sales and shopper intelligence
Bridge the gap between sell-in and sell-out data in a single, coherent AI conversation.
How Optiq Works
Four steps from question to decision.
01
Ask
Ask any question in natural language
02
Understand
Optiq interprets intent and identifies context
03
Analyze
Routes to certified NIQ data and runs models
04
Act
Delivers actionable answers ready for decisions
Optiq
Three pillars of enterprise-grade AI intelligence.
Clarity
Answers grounded in NIQ-certified data are clear, cited, and free from hallucination — giving your teams the confidence to act.
Every response traces back to a verifiable NIQ measurement asset. No guesswork.
Continuity
Optiq maintains context across conversations — tracking your business objectives and evolving answers as conditions change.
Your AI assistant learns your questions, your categories, your markets.
Enablement
Deploy AI capability across your entire organization — from analyst to executive — without requiring data science expertise.
Self-serve intelligence that scales as fast as your business.
Use Cases
Every function. Every question. One platform.
Data Harmonization
Unify fragmented data sources into a single, trusted view
Quality Assurance
Continuously validate AI output against NIQ-certified benchmarks.
Internal AI Assistants
Deploy governed AI assistants that speak your business language.
Forecasting & Planning
Generate forward-looking scenarios grounded in real market data.
Trend Analysis
Surface emerging signals weeks before they appear in manual reports.
RGM & MMM
Optimize revenue growth management with AI-powered elasticity models.
Moving your business into the future
The risk isn’t failure, it’s drift.
Every decision shapes the next. When your AI is powered by more reliable intelligence, small advantages compound over time, helping you allocate resources more effectively, reduce costly mistakes, and unlock greater business value with every decision.
Why Optiq
Why organizations choose Optiq
NIQ-certified accuracy
Every answer is grounded in proprietary NIQ data assets — not the open web.
Zero ramp time
Teams are productive on day one — no training datasets or data science teams required.
Works in your stack
Integrates with ChatGPT, Claude, Gemini, and Microsoft Copilot out of the box.
Governed usage rights
Enterprise-grade permissions and audit trails so AI usage stays compliant.
Compounding ROI
Every improvement in decision quality compounds — the gap model proves it.
See Optiq in action
Explore how NIQ Optiq helps your teams put trusted, licensed NIQ intelligence to work across everyday tools, workflows, and decisions.
Frequently Asked Questions
- How does NIQ Optiq work?
NIQ Optiq lets users ask business questions in natural language and receive responses grounded in NIQ intelligence. Depending on your access and configuration, Optiq can support chat-based exploration, mobile access, workflow integration, and approved AI use cases.
- How can teams verify the response?
Optiq is designed to provide sourced, explainable responses grounded in NIQ intelligence. Teams can review the underlying context and use follow-up questions to explore the data, refine the question, or investigate the drivers behind the result.
- What intelligence does Optiq use?
Optiq uses trusted NIQ intelligence that your organization is licensed to access. Availability may vary by market, dataset, subscription, and product configuration.
- Where can my teams use Optiq?
Optiq is designed to bring NIQ intelligence into the places teams already work, including NIQ environments such as Discover, mobile experiences, and approved AI workflows through Optiq Bridge.
- Is Optiq only a chat tool?
No. Chat is one way to access Optiq, but the broader Optiq experience includes Mobile, Bridge, AI usage rights, and workflow connectivity designed to help teams use trusted intelligence more broadly.
- Can Optiq work with enterprise AI tools?
Optiq Bridge is designed to connect trusted NIQ intelligence into approved enterprise AI tools and workflows, helping teams use NIQ data with greater clarity, control, and confidence.
- Who can use Optiq?
Access depends on your NIQ relationship, licensed datasets, market availability, and approved use cases. Contact your NIQ representative to discuss eligibility and availability for your organization.