Brand Architect
Build an irresistible brand.
NIQ Brand Architect brings clarity to the complexities of brand building by understanding how brands affect people’s thoughts and feelings. It captures the distinct pillars that form brand equity in people’s minds and reveals actionable levers to drive volume, value, or both.
Bridge the reality gap between brand health and sales
Traditional brand metrics no longer cut it, they fail to capture the nuances of modern brand building and don’t fully connect brand performance to market reality.
NIQ Brand Architect changes the rules of brand measurement by simulating real-world buying behaviour. It uncovers people’s perceptions of brand value to:
- Predict how many people you will choose your brand now, and in the future (Brand Choice)
- Capture how much people are willing to pay for your brand (Brand Premium)
The result? Brand health KPIs that truly reflect in-market performance.
Discover how to build your brand into something that people connect with, that people love, and that people will gladly pay more for, with Brand Architect.
Measure how your brand contributes to volume, revenue and profits, to shape a brand that people cannot wait to buy
NIQ Brand Architect serves as your blueprint to unlock your true brand value and build a brand that people connect with, that people love and that people are willing to pay more for.
NIQ’s Brand Strength Index is a powerful indicator that encapsulates consumers’ likelihood to buy a brand and the premium they are willing to pay.
By clearly seeing where your brand performs relative to competitors in the eyes of your consumers, you can strategically plan your next move.
- Generate more demand by building mental availability, making your brand more attractive to a broader audience.
- Deliver more value through deeper attachment. making people happy to pay more
Power Brands gain
4x
their fair-share in value
(NIQ foundational research, T&D)
Brilliant brand strategy deserves brilliant activation
Some brands fail to deliver market share in line with their brand strength because brand building is a ‘team sport’. Sales performance results from a combination of brand strategy and effective activation.
By integrating NIQ’s unrivalled retail panel assets, Brand Architect goes beyond brand strategy to measure the impact of in-market tactics, revealing how effectively brand potential is converted into sales. These new insights help marketers evaluate and optimise their brand activation performance across the entire marketing mix.
Build, activate and showcase an irresistible brand
Get your entire business behind your brand by linking brand performance to market reality, revealing the true contribution of your brand efforts to commercial success.
Discover the secrets to building a strong brand that generates more demand and delivers more value.
Build successful brand strategies
proven to drive in-market results, across your portfolio of brands
Activate your strategic direction
via KPI’s that will grow volume, drive premium or both
Unleash your full brand potential
by leveraging your brand strength across the entire marketing mix
Gain a full view of brand performance
through the integration of NIQ currency data
Build an irresistible brand
Contact us to help you get started.
Success Story
Galvanizing brand tracking KPIs into business change
Success Story
Optimizing brand strategy in diverse markets
Success Story