Report
E-commerce Measurement
Leverage comprehensive data sets around online shopping and CPG products to drive digital growth through accurate e-commerce measurement.
Digital decisions must be informed by data
Close blind spots online by measuring competitive performance and market opportunity. Unlock the most exhaustive brand and merchant sales data within the industry’s fastest-growing channel. With robust e-commerce tracking, you gain visibility into critical performance trends that shape your digital strategy.
- Track all of your online competitors
- Align categories online and offline
- Ground your digital decisions in data
Accurately measure the fastest-growing channel
Capturing sales of direct-to-consumer, pure-play, and .com merchants enables you to keep an eye on emerging competitors, potential acquisitions, expanded distribution opportunities, and digital marketing prioritization. These insights support stronger e-commerce performance through precise tracking and benchmarking.
1
Flexible
access
Ongoing subscription or ad hoc report availability satisfies every need and budget – so your e-commerce measurement is always on your terms.
2
Global
coverage
As e-commerce booms across every corner of the world, rest easy that you can track and strategize across all the markets that are important to your business with dependable e-commerce tracking.
3
Multi-sourced solution
Numerous sources of information are fused together so your single solution is future-proofed against potential disruption – and optimized for ongoing e-commerce performance.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
Frequently Asked Questions
- How can you get a trusted, complete view of your e-commerce performance?
NIQ E-commerce Measurement provides a comprehensive and trusted view of online sales and share across pureplay, brick-and-click, marketplace, and social commerce, enabling confident decisions in a fragmented e-commerce landscape with full market visibility.
- How do you ensure accurate ecommerce tracking across retailers?
NIQ E-commerce Measurement delivers reliable ecommerce tracking by integrating high-quality ePOS-truth datasets, consumer-sourced signals, and validated modeled data for non-collaborating retailers
- How is your ecommerce performance really stacking up against the market?
NIQ E-commerce Measurement benchmarks ecommerce performance across retailers, brands, and categories, revealing where growth is happening and where action is needed.
- How do online trends compare to offline performance?
NIQ E-commerce Measurement aligns online data with RMS definitions, enabling consistent comparison of ecommerce and in-store performance for a true omnichannel view.
- How do you connect online marketing strategy to ecommerce results?
NIQ E-commerce Measurement helps teams link online marketing strategy to ecommerce performance by revealing which retailers, fulfillment methods, and shopper segments drive growth.
- How important are fulfillment methods to ecommerce success?
NIQ E-commerce Measurement tracks ecommerce performance by fulfillment method, helping brands understand the role of click & collect, delivery, and ship-to-home in driving growth and shopper choice.
- How accurate is ecommerce measurement based on web scraping?
NIQ E-commerce Measurement applies validated sales modeling, multiple data sources, and continuous quality checks to deliver ≥85% accuracy at category level, ensuring ecommerce measurement you can trust.
- How do you turn ecommerce data into action?
NIQ E-commerce Measurement delivers actionable insights through intuitive dashboards, standardized KPIs, and clear benchmarks, empowering teams to make faster, more confident ecommerce decisions.