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Forecasting

Gain control of your future with trend analysis, identifying potential outcomes and improving predictive performance.

Eliminating unknowns limits uncertainty

Your business needs the most realistic forward-looking view of always-changing market realities. Our projections are based on past and present business conditions, enabling you to accurately anticipate, plan, and react to changes that directly impact your goals.

  • Ensure accuracy in predictive analysis
  • Improve resource planning and allocation
  • Reveal impact of customized scenarios
Description
Description
NIQ

Better predictions means better prepared

With NielsenIQ Forecasting, you can determine realistic goals, identify benchmarks, and quantify components of growth. By better understanding internal and external effects on your business, you can prepare for potential changes and develop fully thought-out plans.

Key features
Key features

1

Iterative

Iterate with multiple modeling techniques to determine optimal predictions and forecasting models.

2

Versatile

Use different variables to predict performance outcomes.

3

Granular

Forecast for either total category or a single brand.

Resources
Resources

How can we help you?

We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.

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