NIQ Next Consulting:
Shape strategy. Inspire transformation. Enable growth.
Transform your big ideas into winning strategies with NIQ Next Consulting.
Identify your next big move with the world’s most comprehensive market intelligence, holistic consumer understanding, advanced analytics, and industry-leading expertise.
Driving strategic transformation of business across different verticals to unlock growth and cost efficiencies.
In today’s disruptive market landscape, marked by evolving consumer needs, leaders face the critical challenge of redefining their growth strategies.
At NIQ Next Consulting, we are forward thinkers and catalysts for the success of your best business strategy.
We set the standard with unrivaled data-based consulting expertise and AI-backed technology, empowering leaders to craft winning market, consumer, and brand strategies. At NIQ Next Consulting, our team of industry experts and business consultants collaborates closely with senior business leaders to navigate and interpret the signals in the noise and inspire bold, disruptive decisions.
NIQ Next Consulting will challenge you to delve deeper into your strategic positioning, revolutionize demand forecasting, and unlock a business strategy primed for sustainable growth. Partnering with us propels your organization into a future of innovation and success.
Our consulting approach encompasses the high-quality sales measurement data that NielsenIQ is known for. NIQ Market Measurement solutions offer unrivaled global coverage of the consumer retail landscape, including omnichannel and total store coverage from a single, trusted source. With a comprehensive view of where consumers shop, the media they consume, and the terms they search, you’ll benefit from strategic advice that is not anecdotal, but based on sound consumer intelligence that you only can get from NIQ.
Our Clients Say It Best
NIQ Next Consulting delivers measurable impact for our clients
NIQ Next Consulting delivers tangible results for global brands in FMCG, Tech, and Durable industries. Our approach is direct, focused, and built for impact.
Category leader in just 3 months by capitalizing on a new opportunity
When a key competitor unexpectedly withdrew from the smart mobile phone market, NIQ Next Consulting sized and seized the opportunity with a 360-degree approach that allowed its client to win 50% of the available market share in the next quarter (a jump from 3rd to 1st).
10% share in new market expansion by revising go-to-market planning
With eyes on overseas expansion, this client turned to NIQ Next Consulting to ensure its plans would lead to long term success. NIQ Next Consulting evaluated the rise and fall of competitors, identified their critical mistakes, and built a plan to cross the 10% share threshold.
+50% year-over-year growth after a successful brand repositioning
After failing to hit aggressive growth targets, this client wanted to reinvigorate its global brand. NIQ Next Consulting used its comprehensive brand framework to determine how to reposition the brand for long-term, global growth.
A business strategy and planning partner to unlock your business potential
At NIQ, consultancy is in our DNA. Over decades, our strategic planning, trusted research, and analytical capabilities have supported senior business leaders, like yourself, in steering the path to brand success.
We offer unrivaled omnichannel insights, consumer, brand and innovation expertise, pioneering AI-driven data analytics that accurately predict future outcomes. NIQ Next Consulting services are tailored to enable sustainable growth and maximize your ROI.
The NIQ Next Consulting team brings an extensive blend of business consulting, data-driven activation, implementation support, and brand experience from diverse industry sectors directly into your growth activities or cost-saving ambitions. We work hand-in-hand with your team to identify opportunities, overcome challenges, and create advanced strategic frameworks and robust business models that unlock business growth.
As our partnership grows, we evolve with your strategic priorities to meet your changing business needs. With NIQ Next Consulting, you can look forward to working with a team that strives to improve, finetune, and enhance its performance every day.
Plan your next strategic move with NIQ Next Consulting
Develop strategies that win, even in volatile times
Navigate uncertainty with our industry expertise and strategic frameworks. Stay agile, ready to plan for unforeseen scenarios, and pivot when needed.
Stress test ideas and innovate backed by experts
Engage in dynamic sparring sessions to evolve your ideas or bring new ones to life. NIQ Next Consulting helps you grow your ideas and turn them into reality.
Enter new markets with confidence
From acquisition strategy to go-to-market planning and product launches, our business expansion consultancy provides the backing you need for successful market entry and sustained growth.
Reinvent your brand to stay relevant
Reposition your brand, messaging, customer journey, and touchpoints to drive ROl and remain relevant as consumer needs change.
Never miss out on trends and opportunities
Our experts alert you to upcoming trends and pivotal moments, ensuring you’re always prepared for new opportunities. Never miss a beat with NIQ Next Consulting as your trusted partner.
We have more consulting frameworks available
Please talk to our consultants to find out more
FAQs
Below are answers to some frequently asked questions
What is the consulting philosophy of NIQ Next Consulting?
Our consulting philosophy is to challenge your teams to think deeper, question assumptions and consider bold, disruptive ideas that anticipate tomorrow’s biggest trends. What we bring you is AI empowered industry data, outstanding analytical capabilities, and world-class industry expertise – powerfully combined to unlock the strategies that will drive your business’s full potential. With NIQ Next Consulting, you have a team that strives to improve, finetune, and perform better – each and every day.
Why has NIQ decided to create a consultative arm?
Consulting is already in our DNA. For decades, business leaders have trusted our research, insights, and marketing science teams to advise their strategies and inform their critical business decisions. Today, we’re pioneering the way in data analytics powered by AI-driven technology that shows what’s coming next. By layering our analytics with a formalized consultative team, we partner with leaders to imagine and build the future – unlocking the strategies that open-up their full potential. With that step we are expanding from an industry advisor to a strategic business partner for our clients.
How does NIQ Next Consulting differ to NIQ’s ‘regular’ offer?
Our consulting team combines experienced consumer and market experts that work directly with senior business leaders to identify opportunities and solve business challenges. Their focus is not to sell data, but to provide actionable recommendations and proposals, formed to each client’s specific situation, strengths, and objectives, that enable senior business leaders to make the right strategic decisions. They bring in the full depth and breadth of NIQ’s pool of data insights and AI-powered analytics; the diversity of our consulting, research, and brand expertise in cross-industry backgrounds; and the utility of our advanced frameworks, strategies, and business models.
What makes the consulting offer of NIQ Next Consulting unique?
Two things. Firstly, NIQ Next Consulting is built upon NIQ having been a trusted client partner for more than 100 years, with strong and lasting relationships with its clients. This allows us to provide actionable recommendations and proposals which are rooted in our in-depth understanding of our clients’ business. Secondly, we focus our strategic consulting on the market, brand, consumer and innovation related topics where we possess renowned, real-time data, world-class industry expertise and analytical capabilities. Where others must rely on 3rd party data, we draw directly on the full depth and breadth of NIQ’s own pool of data insights and AI-powered analytics.
How does NIQ Next Consulting go about a consulting engagement?
We will work jointly with you to set-up a customized consulting team of our senior experts, targeted to address your specific strategic challenge and incorporating all the relevant market, brand and consumer expertise of NIQ. We will accompany you along your strategic journey and ensure that, through our exchange of ideas, challenging of assumptions and creative sparring, your business leaders are equipped and confident to make the right strategic decisions. Our approach positions us as your innovative partner that unlocks your business’s potential by identifying opportunities, solving challenges, and creating advanced frameworks, strategies, and business models tailored to your landscape.
Which consulting topics does NIQ Next Consulting cover?
Our consulting offer focuses on the strategic challenges our clients face within market, brand, and consumer related topics. In these areas, we enable our clients’ growth strategy, support them in optimizing their go-to-market strategy and engage to optimize their ROI on investment decisions. More specifically, we offer strategic sparring, challenge assumptions, feed in ideas, and deliver actionable recommendations and proposals on burning global issues, in-market disruptions and developing trends. All our consulting engagements are rooted in NIQ proprietary data and incorporate our renown industry expertise and analytical capabilities.
In which geographical regions does NIQ Next Consulting offer consultative support?
NIQ Next Consulting operates globally, but with local expertise. Our special focus is to stay close to our clients and feature the business specifics and industry particularities of each region. To deliver this, we marry our global consulting team, who ensure the global “handwriting” of our offer and lead on cross-regional consulting projects, with our strong regional consulting teams, who lead on all region-specific consulting projects. Each team structure ensures they draw from our full wealth of consulting, research, and brand experience across diverse industry backgrounds.
Which industries does NIQ Next Consulting cover with its offering?
NIQ Next Consulting is the combination of NIQ’s global leadership in consumer goods with NIQ’s deep-rooted expertise in consumer technology and durable products. This powerful combination enables us to deliver integrated consulting solutions that span across industries – from fast moving consumer goods to cutting-edge, AI-powered appliances.
Our approach brings together premium data assets, advanced analytics, and deep category knowledge to help brands unlock growth, spark innovation, and stay ahead of market dynamics. With flexible strategies tailored to your needs, NIQ Next Consulting empowers you to make smarter decisions and achieve your strategic goals.
Connect with NIQ Next Consulting consultants to explore how our capabilities can elevate your business.