Analysis
Market Measurement
Grow your business and market share with a complete view of performance across categories, channels, and global markets.
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Successful brands and retailers understand the big picture, from challenges and opportunities to the next big move. As the world’s largest consumer intelligence provider, we power your big-picture growth with a clear, Full View™ of the market—in-store, online, and worldwide.
Thanks to the combination of NIQ and GfK, our Market Measurement solutions offer unrivaled global coverage of the CPG and Tech and Durables spaces, providing omnichannel, total store coverage from a single, trusted source. With a comprehensive view of where consumers shop, the media they consume, and the terms they search, you’ll gain valuable market analysis to understand trends and pinpoint exactly where your market share growth is coming from today and where to find new opportunities tomorrow.
Learn more about how our Market Measurement solutions and expertise help you understand performance and improve planning with actionable market analysis so you can optimize your business growth strategies.
Our Market Measurement solutions
Omnichannel Commerce
Access detailed insights into product, category, brand, retailer, and competitor performance, helping you refine your market share strategy.
Growth Strategy
Assess what’s happening with your brand or category across countries and regions and identify expansion opportunities in other markets through data-driven market analysis.
Market Trends
Get ahead of consumer trends and track their progress with detailed market share, product and search data insights.
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Why NIQ
90+ countries
We are the world’s leading consumer intelligence provider, measuring $7.2T of global consumer spending.
21.3 million stores
We capture, code, and maintain 162 million products across more than 1,400 categories.
82,000 online merchants
We gather 60 billion data points every day and track over 1,500 attributes to deliver omnichannel insights.
5 million panelists
We collect exhaustive e-receipt data in an anonymized, passive manner.
Case Study
From new product launch to $1.4 million in a month – the story of Golden Monkey
Featured Product
Retail Measurement Services (RMS)
Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.
Featured Product
Create the right opportunities with gfknewron Market.
Enhance your Tech & Durables business with gfknewron’s product portfolio analysis and strategy tools.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
