Holiday Shopping: Mastering Personalization and Retail Media
The holiday season may not be perfect for traditional strategies, but is an opportunity to innovate new avenues in personalization & retail media
One collaborative platform powering retailers and brands to go from data to insights to activation
NIQ Activate powers engagements that matter for retailers, brands and their customers with a unique SaaS, AI-based collaborative platform. It offers its retail and brand users the Full View into Supply Chain Analytics, Assortment & Promotion Analytics, Category & Customer Analytics, Personalized Offer Management, and Retail Media Intelligence.
With NIQ Activate, collaboration between retailers and suppliers is made simple to enable mutual, profitable growth.
Partner with suppliers to mitigate risks, assure on-shelf availability, optimize costs, maximize revenue, and manage service level compliance.
Drive continuous assortment rationalization, localization, and optimization while seamlessly informing and collaborating with suppliers
Define customer-centric, data-driven strategies with your suppliers to connect with customers and harness the power of your customer data.
Identify customer-centric promotion opportunities, leverage AI-driven planning, and continuously measure and analyze effectiveness.
Align with suppliers on target audiences and segmentation to deliver personalized offers across all channels to build customer loyalty.
Drive new revenue streams, plan and execute campaigns, and measure performance with suppliers for to increase return on ad spend.
Identify customer-centric promotion opportunities, leverage AI-driven planning, and continuously measure and analyze effectiveness.
Define customer-centric, data-driven strategies with your suppliers to connect with customers and harness the power of your customer data.

NIQ Activate enables best-in-class collaboration to power mutual supplier and retailer growth delivered in one connected platform. View our solution.
A single interface with unified UI and User Experience, enabling retailers to leverage supply chain, customer, and category insights and engage customers with personalized experiences – under one-stop shop.
AI-driven predictive analytics automatically decode each customer’s retail DNA, enabling on-demand, behavior-based analytics and targeting. Self-learning algorithms and intuitive workflows enable deep personalization, with automatic adjustment for changes in behavior, scalable for millions of customers.
Scalable cloud-based big data, enabling in-depth and on-demand retail intelligence & analytics – without any delay.
The holiday season may not be perfect for traditional strategies, but is an opportunity to innovate new avenues in personalization & retail media
Creating a holistic approach can pave the way for identifying new private label opportunities, designing marketing strategies to ensure growth
Read how NIQ Activate empowers Dis-Chem to level up their customer-first strategy with omnichannel personalization
Personalization is a significant driving force and will continue to redefine the shape of customer engagement and retail success
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
