Analysis
Have you heard? NIQ and GfK are now one website. Learn more
NielsenIQ Activate
One collaborative platform powering retailers and brands to go from data to insights to activation
Step into the new win-win-win retail world
NIQ Activate powers engagements that matter for retailers, brands and their customers with a unique SaaS, AI-based collaborative platform. It offers its retail and brand users the Full View into Supply Chain Analytics, Assortment & Promotion Analytics, Category & Customer Analytics, Personalized Offer Management, and Retail Media Intelligence.
With NIQ Activate, collaboration between retailers and suppliers is made simple to enable mutual, profitable growth.
1
For Retailers
- Accelerate sales growth and customer stickiness
- Collaborate smarter with brands and increase their funding
- Power ads that truly work to increase retail media revenue
2
For Brands
- Gain the insights needed to optimize trade & marketing budgets
- Enhance Joint Business Planning efficiency
- Grow sales through more intelligent decision-making
3
For Customers
- Get the right offer at the right time and the right place
- Enhanced shopping experience and value for money
- Engage with ads that truly matter
Supply Chain Analytics
Partner with suppliers to mitigate risks, assure on-shelf availability, optimize costs, maximize revenue, and manage service level compliance.
Assortment & Promotion Analytics
Inform collaborative decision making with your suppliers to maximize assortment and promotion effectiveness while measuring the impact.
Category & Customer Analytics
Define customer-centric, data-driven strategies with your suppliers to connect with customers and harness the power of your customer data.
Personalized Offer Management
Align with suppliers on target audiences and segmentation to deliver personalized offers across all channels to build customer loyalty.
Retail Media Intelligence
Drive new revenue streams, plan and execute campaigns, and measure performance with suppliers for to increase return on ad spend.
Connected Collaboration
NIQ Activate enables best-in-class collaboration to power mutual supplier and retailer growth delivered in one connected platform. View our solution.
For Retailers
A single interface with unified UI and User Experience, enabling retailers to leverage supply chain, customer, and category insights and engage customers with personalized experiences – under one-stop shop.
For Brands
AI-driven predictive analytics automatically decode each customer’s retail DNA, enabling on-demand, behavior-based analytics and targeting. Self-learning algorithms and intuitive workflows enable deep personalization, with automatic adjustment for changes in behavior, scalable for millions of customers.
For Customers
Scalable cloud-based big data, enabling in-depth and on-demand retail intelligence & analytics – without any delay.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
