Success Story
Enriched Events
NielsenIQ Enriched Events offers a weekly promotion feed for what is happening to you and your competition.
Only repeat events that are impactful
Developing effective promotions is not as simple as just setting lower prices. NielsenIQ Enriched Events searches for the most relevant events in the market executed by you and your competition, to prescribe where you should focus your promotional efforts.
Analyze promotion strategies
Win with your retailer
Spend less time data wrangling
The better way to understand promotion performance and execution
NielsenIQ Enriched Events provides a complete database for understanding event execution and effectiveness at retail. This allows you to compare the intended planned event vs. how shoppers actually experienced them, providing critical knowledge of which promotions were impactful.
1
Accurate, robust data
Inputs are gathered from various sources including in-store casual collection, feature ad images, event specific product groupings, and pricing language.
2
Unified promotion detection
Time aligned volumetrics across all available standard markets and retail banners, including opt-in financial analysis.
3
Intuitive dashboard
Intuitive dashboard which includes post event analytics, event comparisons, event cataloging, feature images, and full access to historical data.
Want more ways to facilitate decisions instead of analyses? Check out NielsenIQ Business Drivers & NielsenIQ Opportunities.
NielsenIQ Business Drivers
NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.
NielsenIQ Opportunities
Find the best ways to improve performance on your preferred products, markets and metrics.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
Frequently Asked Questions
- How does Enriched Events support promotional pricing and promotional pricing strategy?
Enriched Events uses AI-enabled analytics to detect real promotional pricing events in the market and connect them to sales performance. By analyzing observed price reductions, discounts, and uplift, it enables teams to evaluate promotional pricing strategies based on executed pricing rather than planned promotions.
- How does promotional pricing strategy relate to event execution in Enriched Events?
Enriched Events evaluates promotional pricing strategy through actual event execution. AI-supported detection and realignment ensure sales and pricing are attributed to the correct execution window, allowing strategy effectiveness to be assessed based on how promotions were executed in-store.
- What is promotional pricing in the context of Enriched Events?
Promotional pricing in Enriched Events refers to observed price reductions detected in RMS data across stores and markets. AI-powered algorithms identify single- and multi-UPC events and calculate event-level prices, discounts, and sales impact.
- How does Enriched Events help optimize promotional pricing strategy?
Enriched Events quantifies incremental sales generated by pricing events using AI-supported incrementality models. This enables teams to identify which promotional pricing strategies drive true incremental growth versus those that only shift baseline demand.
- How does event execution impact promotional pricing performance?
Enriched Events enriches each price-driven event with execution metrics such as discount depth, distribution, promo intensity, and competitive context. This AI-driven enrichment explains why similar promotional prices produce different sales outcomes based on execution quality.
- How does Enriched Events standardize promotional pricing measurement across markets?
Enriched Events applies standardized AI-supported event detection, clustering, and aggregation logic to normalize promotional pricing measurement across markets while respecting local data and privacy constraints.