Put trusted intelligence to work wherever decisions happen
NIQ Optiq is an AI insights agent accessible within NIQ tools and frontier LLMs. Optiq gives your teams a more powerful way to put trusted, licensed NIQ intelligence to work across the tools and workflows they rely on every day.
AI needs intelligence it can trust
AI is changing how teams ask questions, analyze performance, and make decisions. But AI is only as valuable as the intelligence behind it. Without trusted data, business context, and clear usage rights, teams can move faster without moving smarter.
Data is hard to access
Teams often rely on specialists, dashboards, and manual workflows to reach the intelligence they need.
Answers arrive too late
When insight takes too long to find, the business conversation may have already moved on.
Trust is harder to scale
Generic AI tools cannot replace licensed, harmonized, explainable market intelligence.
The cost is slower decisions, duplicated effort, and less confidence in what comes next.
Maximize AI impact
What if trusted NIQ intelligence was available in your AI tools?
Ask questions in natural language, connect NIQ intelligence to the AI tools your teams already use, and build AI-powered workflows with greater clarity and confidence.
Work wherever your teams work
Web & desktop
Optiq Chat + Mobile
Ask business questions in natural language and access trusted NIQ intelligence in Discover or on the go.
iOS & Android
Optiq Bridge
Bring NIQ intelligence into the AI tools your teams already use, including leading enterprise LLM environments.
API & Integrations
AI Usage Rights
Use licensed NIQ intelligence in approved AI workflows with greater clarity, confidence, and flexibility.
See the questions Optiq can answer
Ask anything about your business
Optiq analyzes NIQ intelligence, identifies key performance drivers, and shows what to investigate next.
Frame the market
You ask: Can you do a category analysis for pasta sauce?
Optiq answers: Pasta sauce, latest 13 weeks. The category is worth $412M and growing +3.1% vs last year. Premium and organic sub-categories drive nearly all of the growth, while standard red sauce is flat. Private label gained +0.4pp of share in the same period.
Compare the competitive set
You ask: How did my brands perform vs. key competitors L13W?
Optiq answers: Your brands vs. the comp set, latest 13 weeks. Your portfolio grew +1.4% — real growth, but below the category’s +3.1%, so share slipped to 18.2% (−0.3pp). Casalina held share in premium; Verdano lost 0.5pp in standard red. Of your four key competitors, only Rustica outpaced the category, gaining +0.6pp on the back of organic.
Positioning story
You ask: Compare price positioning for my brands vs. competitors.
Optiq answers: Price positioning, latest 13 weeks. Casalina sits at $4.29 average price, a 12% premium to the category — and holds it, with volume flat. Verdano is priced at $3.15, near parity, but has been discounted 6 of the last 13 weeks, pulling its realized price below Rustica’s. Rustica raised price +3% and still gained share.
Effectiveness lens
You ask: What % of P13W sales were on promo, and how effective?
Optiq answers: Promotional performance, latest 13 weeks. 34% of your sales were sold on promotion, up from 29% a year ago. Feature-and-display drove the strongest lift at 2.4x baseline, while price-only cuts returned 1.1x — barely above what you’d have sold anyway. Verdano’s deep discounts added volume but not incremental profit.
What you can ask
A business question
A category, brand, retailer, or market
A time period or performance lens
A workflow or decision context
Answers you will get
A sourced response
Relevant performance drivers
Suggested follow-up questions
A decision-ready starting point
Use the result to keep exploring, prepare the story, and move the decision forward.
Use cases
Built around real decisions
Optiq helps teams turn everyday business questions into trusted intelligence they can use.
Understand performance
Ask questions about brand, category, or market performance and identify the drivers behind growth or decline.
Plan with confidence
Explore pricing, promotion, assortment, and distribution questions with trusted NIQ intelligence behind the answer.
Prepare stronger stories
Build data-backed narratives for internal reviews, retailer meetings, leadership conversations, and planning discussions.
Enable AI workflows
Use licensed NIQ intelligence across approved AI workflows, enterprise environments, and everyday decision tools.
Proof Pillars
Why teams trust Optiq
Licensed NIQ intelligence
Built on the NIQ data your organization is licensed to use.
Harmonized market data
Connects complex market signals into a more usable view.
Business context
Interprets questions through NIQ’s market definitions and category expertise.
Workflow-ready access
Designed for Discover, Mobile, Bridge, and approved AI environments.
Differentiation
Not generic AI. NIQ intelligence.
Optiq is data-first, not text-first. It is designed to work with trusted NIQ intelligence, apply business meaning, and help teams reach responses they can use with greater confidence.
Others offer
Searching across multiple AI tools
Navigating static dashboards
Combining data from different sources
Switching between disconnected platforms
Optiq delivers
Trusted answers backed by NIQ intelligence
Instant insights in natural language
A single, harmonized view of the market
Intelligence embedded in everyday workflows
Use the result to keep exploring, prepare the story, and move the decision forward.
Trust Foundation
Trust you can trace
In AI, speed only matters when the result can be trusted. Optiq is designed to ground responses in NIQ intelligence, with sourcing, explainability, and governance that help teams understand what they are acting on.
See what supports the result.
Sourced responses
Every result is connected to trusted sources, giving users visibility into the intelligence behind the answer. With transparent sourcing, teams can move from insight to action with greater confidence and accountability.
Licensed intelligence
Use NIQ data through approved rights.
Leverage NIQ intelligence through approved AI usage rights and governed access. Optiq helps organizations innovate responsibly while ensuring the data powering every interaction is trusted, compliant, and authorized for use.
Explainable outputs
Understand how the answer was formed.
Clear, understandable outputs help users see how conclusions were reached. By making AI reasoning more transparent, Optiq turns complex intelligence into actionable recommendations that teams can trust.
See Optiq in action
Explore how NIQ Optiq helps your teams put trusted, licensed NIQ intelligence to work across everyday tools, workflows, and decisions.
Frequently Asked Questions
- How does NIQ Optiq work?
NIQ Optiq lets users ask business questions in natural language and receive responses grounded in NIQ intelligence. Depending on your access and configuration, Optiq can support chat-based exploration, mobile access, workflow integration, and approved AI use cases.
- How can teams verify the response?
Optiq is designed to provide sourced, explainable responses grounded in NIQ intelligence. Teams can review the underlying context and use follow-up questions to explore the data, refine the question, or investigate the drivers behind the result.
- What intelligence does Optiq use?
Optiq uses trusted NIQ intelligence that your organization is licensed to access. Availability may vary by market, dataset, subscription, and product configuration.
- Where can my teams use Optiq?
Optiq is designed to bring NIQ intelligence into the places teams already work, including NIQ environments such as Discover, mobile experiences, and approved AI workflows through Optiq Bridge.
- Is Optiq only a chat tool?
No. Chat is one way to access Optiq, but the broader Optiq experience includes Mobile, Bridge, AI usage rights, and workflow connectivity designed to help teams use trusted intelligence more broadly.
- Can Optiq work with enterprise AI tools?
Optiq Bridge is designed to connect trusted NIQ intelligence into approved enterprise AI tools and workflows, helping teams use NIQ data with greater clarity, control, and confidence.
- Who can use Optiq?
Access depends on your NIQ relationship, licensed datasets, market availability, and approved use cases. Contact your NIQ representative to discuss eligibility and availability for your organization.