BASES Price Advisor
Identifies the optimal price for your initiative by evaluating the volumetric opportunity across a broad range of price points.
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
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NielsenIQ Activate
Discover how NielsenIQ Activate empowers real-time decision making in retail. Boost your strategy now!
BASES Optimizer
Patented, consumer-driven, Artificial Intelligence (AI) technology explores your next innovation’s many opportunity areas
Evaluate packs across the full shopper journey
Understand your pack’s performance across the full shopper journey. Utilize best in class System 1 and System 2 techniques to assess and refine packaging.
Discover
Industry-leading data combined with an intuitive AI-based experience to drive growth.
Personalized Product Attribution
Product attributes, idividualized product attributes, individualized attribution, product experience, unqiue, uniqueness. Personalize the shopper experience and drive shopper engagement
Content Licensing
product database, flexible integration, quality data, fmcg product data. Access accurate and up to date product information on 50+ million FMCG products
SEO Optimisation
Search engine optimisation, seo support, ecommerce seo, optimised product pages. Drive discoverability and win shoppers through SEO optimisation
Precision Areas
Obtain the sweet spot for efficient opportunity identification by integrating retail sales data, demographic data, and geospatial data.
Smart E-Store
Replicate the digital shopping experience, assess sales and shopper impact of future ecommerce scenarios, and determine what works best and how to optimize.
Byzzer: The Full View™ for Emerging Brands
NIQ's Byzzer data platform gives small businesses and emerging brand leaders the market intelligence you need, when you need it, for less.
Data Optimisation Solution
Content health, optimised product content, brand differentiation, top up data. Power growth and stand out from the competition