Retail Measurement Services (RMS)
Unlock growth with retail measurement services—accurate CPG data across e-commerce and stores. Make confident, data-driven decisions today!
Archives: Products
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
Displaying 147 results
Consumption Moments
Reveal the true motivations behind customer consumption behavior to guide product innovation and marketing strategy
Smart Shopper
Next-generation shopper research, using augmented reality (AR) to deliver real-world context without disruption to in-store activities
In-Store Vision
Enhance retail execution with NIQ In-Store Vision—AI-powered field tools delivering real-time, actionable insights to boost in-store performance
Revenue Management Optimization
Translate your shelf and price strategy into account-specific tactics to lock in profitable promotions. By better understanding volume drivers and timing, you can leverage machine learning technology
BASES Quick Use
Assess and improve the branded product performance without compromising timelines or budgets
BASES Quick Predict
Evaluate and optimize concepts with speed and without compromise
BASES Quick Screen
Assess new product innovation ideas as quickly as overnight
Spectra & SSI
NielsenIQ Spectra helps retailers and manufacturers to identify the most important shopper demographics, lifestyles, and behaviors to uncover consumer opportunities
Smart Store
Think like a shopper with NielsenIQ Smart Store. Mirror any in-store shopping experience with a virtual store environment
Spaceman
Optimize retail space management with automated planograms and insights. NIQ Spaceman helps boost merchandising efficiency and sales
Market Structure & Consumer Decision Tree
NielsenIQ's Market Structure & Consumer Decision Tree sees beyond behavior to the pattern, pinpointing opportunities for growth