BASES Price Advisor
Identifies the optimal price for your initiative by evaluating the volumetric opportunity across a broad range of price points
Archives: Products
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
NIQ's Product Finder
Explore our Innovative product offerings to unlock the Full View™
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NielsenIQ Activate
NIQ ActivateLeverage your first‑party data to accelerate growth and loyalty through a collaborative platform that transforms insights into measurable activations
BASES Optimizer
Patented, consumer-driven, Artificial Intelligence (AI) technology explores your next innovation’s many opportunity areas
Evaluate packs across the full shopper journey
Understand your pack’s performance across the full shopper journey. Utilize best in class System 1 and System 2 techniques to assess and refine packaging
Discover
Industry-leading data combined with an intuitive AI-based experience to drive growth
Personalized Product Attribution
Discover Global/En/Products/Personalized Product Experience insights, trends, and analytics from NielsenIQ to make smarter decisions
Content Licensing
product database, flexible integration, quality data, fmcg product data. Access accurate and up to date product information on 50+ million FMCG products
SEO Optimisation
Search engine optimisation, seo support, ecommerce seo, optimised product pages. Drive discoverability and win shoppers through SEO optimisation
Precision Areas
Obtain the sweet spot for efficient opportunity identification by integrating retail sales data, demographic data, and geospatial data
Smart E-Store
Replicate the digital shopping experience, assess sales and shopper impact of future ecommerce scenarios, and determine what works best and how to optimize
Byzzer: The Full View™ for Emerging Brands
NIQ's Byzzer data platform gives small businesses and emerging brand leaders the market intelligence you need, when you need it, for less
Data Optimisation Solution
Content health, optimised product content, brand differentiation, top up data. Power growth and stand out from the competition