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Assess new product innovation ideas as quickly as overnight.
Explore our Innovative product offerings to unlock the Full View™
Explore our Innovative product offerings to unlock the Full View™
Assess new product innovation ideas as quickly as overnight.
NielsenIQ Spectra helps retailers and manufacturers to identify the most important shopper demographics, lifestyles, and behaviors to uncover consumer opportunities.
Think like a shopper with NielsenIQ Smart Store. Mirror any in-store shopping experience with a virtual store environment.
Merchandising workflows should work better. Spaceman offers an integrated, automated process for creating planograms with diverse modules to support your needs. By following a category-by-category ...
NielsenIQ's Market Structure & Consumer Decision Tree sees beyond behavior to the pattern, pinpointing opportunities for growth.
Syncing up intent with action. What people say often doesn’t match what they do. When surveys and segmentation become linked with actual buying behaviors, you can identify the factors that truly ...
Updating my business on how shoppers' response to COVID-19 has changed over time. Get the answers your competitors have, with a custom built survey based on manufacturers and retailers most pressing ...
Omnishopper tracks consumer purchasing behavior from brick-and-mortar and e-commerce store fronts across multiple channels to deliver accurate insights to support strategic decisions.
Track, diagnose, and analyze consumer behavior from more than 250,000 households across 25 countries.
NielsenIQ's Forecasting is a realistic, forward-looking view of always-changing market dynamics, enabling you to anticipate, plan, and react.
NielsenIQ's TDLinx is a dynamic catalog of retail and on-premise location data, delivering a consistent view of store-level performance and strategic needs.
NielsenIQ's Key Account Data enables brands and retailers to build data-backed sales stories and optimize price and promotion strategies.