Webinar
Shelf Architect
Unify and streamline your assortment and space strategies with an end-to-end, integrated data solution.
Your shelf is too important for fragmented data
An integrated solution that utilizes NielsenIQ’s unique incrementality data to drive revenue. Unlock a seamless experience to improve the way you characterize, organize, and visualize your shelf.
- Improve outcomes of on-shelf strategies
- Identify specific, actionable opportunities
- Strengthen partnerships with trusted results
Build a foundation for growth with an integrated solution
NielsenIQ Shelf Architect provides a single, cloud-based solution for your assortment and merchandising needs. By integrating data and models into one end-to-end solution you can simplify planning, drive better performance, and create sustainable growth. The flexible frameworks and intuitive interface within NielsenIQ Shelf Architect creates a holistic and easy-to-use approach for your assortment and space strategy.
1
Category & segment visualization
Dynamic graphs show how shoppers “shop the category,” while data visualizations identify the most incremental segments and brands so you can grow revenue.
2
Assortment simulation & opportunity finder
Identify opportunities, minimize risk, and quantify sales growth associated with capitalizing on distribution opportunities.
3
Automated planograms
Leverage visual components to see how your assortment can be merchandised with an automatically generated planogram.
Spaceman
A complete suite to facilitate the planogram creation process, optimizing shelf space to increase revenue.
Assortment and Space Optimization
Unlock growth at the shelf by ensuring you have the right products in the right place.
03
Lorem Ipsum…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis felis arcu, pulvinar a ipsum vel, elementum pharetra massa…
04
Lorem Ipsum…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis felis arcu, pulvinar a ipsum vel, elementum pharetra massa…
How can we help you?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
Frequently Asked Questions
- What is NielsenIQ Shelf Architect?
NielsenIQ Shelf Architect is an AI-powered shelf space optimization solution that helps retailers and manufacturers design the optimal assortment and shelf layout. Using advanced models built on store-level POS data, Shelf Architect enables data-driven decisions to improve assortment effectiveness, maximize incremental sales, and make the most of available shelf space.
- How does Shelf Architect support assortment decisions?
Shelf Architect supports assortment decisions by combining AI-driven analytics, modeled product interactions, and predictive forecasting. The solution identifies opportunities to expand, defend, or rationalize assortment while ensuring shelf space optimization that delivers incremental category and brand growth.
- Why is Shelf Architect considered a shelf space app?
Shelf Architect is delivered as an always-on, cloud-based shelf space app that allows users to assess assortment performance, simulate changes, and visualize outcomes on the shelf or planogram. AI-powered recommendations guide users from insight to action with speed and clarity.
- How does Shelf Architect identify the best products for shelf space optimization?
Shelf Architect uses AI-powered incremental impact and attribute importance models to understand how products interact and which attributes drive sales. This approach helps prioritize assortments that optimize shelf space while maximizing incremental value for the category and retailers.
- How does Shelf Architect use AI to forecast assortment changes?
Shelf Architect applies AI-driven predictive forecasting to simulate assortment and shelf space changes before execution. These forecasts estimate sales, units, and incremental impact, enabling confident assortment decisions that support shelf space optimization.
- Can Shelf Architect visualize assortment decisions on the shelf?
Yes. Shelf Architect includes planogram and on-shelf visualizations that translate AI-generated assortment recommendations into clear shelf layouts. This shelf space app helps teams understand space allocation, target facings, and sales-to-space performance.
- Who uses Shelf Architect and for what decisions?
Retailers and manufacturers use Shelf Architect to collaborate on assortment and shelf space optimization decisions. The AI-powered insights support buyer-ready recommendations that balance category growth, brand performance, and efficient use of shelf space.
- Why is Shelf Architect considered a decision-grade shelf space optimization solution?
Shelf Architect is decision-grade because it combines trusted NIQ POS data with explainable AI models for attribute importance, product interactions, and forecasting. This ensures that assortment and shelf space optimization recommendations are transparent, actionable, and trusted by both retailers and manufacturers.