Have you heard? NIQ and GfK are now one website. Learn more

A smiling Muslim woman checks her item out at a self-checkout lane in a store.

Store Execution Segmentation

Maximize efficiency and performance with an unparalleled dynamic market solution

Products / Store Execution Segmentation

Products

Conventional retail measurement can only go so far

Revolutionize your approach to market sales dynamics. Store Execution Segmentation harnesses the power of dynamic market creation, integrated analytics, and best-in-class store-level data to unlock previously untapped growth opportunities.

  • Dynamically re-segment data to go beyond retail measurement
  • Test hypotheses in the moments they matter
  • Unlock data-driven insights that will fuel growth
Description
Description
screenshot of a store ranking customer overview dashboard

Dynamically view performance and elevate opportunities

Harness the power of integrated analytics to simulate market conditions, analyze results, and validate hypotheses in-market. Perform dynamic market analysis by grouping stores based on common key factors, such as category dynamics or product performance, so you can tailor analysis to specific business cases.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features

1

Unmatched data

Gold-standard, store-level data serves as the foundation for dynamic market definition. Getting to a deeper level of analytics, specific to manufacturers business needs.

2

Test hypotheses in market

Breakdown the market, experiment and test hypotheses tailored for each business case, focusing tactics on the right store groups.

3

Agile dashboards

Results are displayed in interactive dashboards that pinpoint the market growth drivers and competitive advantages contributing to business success. 

Resources
Resources

How can we help you?

We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.

Related
Related