Analysis
Retail Measurement Services (RMS)
Trust your performance and trend data in retail and e-tail markets with comprehensive retail measurement services and CPG market measurement solutions.
Uncertainty unravels the best laid plans
Illuminate the most important details and facts for how your product is performing with comprehensive point-of-sale data. Track sales across key channels, retailers, markets, and shopper groups so you can adapt and improve your strategies with confidence. NielsenIQ’s retail measurement services help ensure your decisions are backed by reliable, real-time insights.
- Discover new trends to maximize growth
- See the performance of your competitors
- Make actionable decisions with trustworthy insights
Be a market expert with dependable data
With the true intelligence of NielsenIQ’s Retail Measurement Services (RMS) and unrivaled precision of its store-level information, you possess the clear insights needed to drive successful strategies. Determine the efficacy of your business’s plans and tactics within specific local markets and across the global landscape. Track sales across key channels, retailers, and markets so you can adapt and improve your strategies with confidence. Depend on retail measurement services that deliver visibility at every level.
1
Granular, global reach
We collect data for 50 million products from nearly 900,000 stores globally, on a monthly basis, enabling true market and consumer understanding.
2
Cross-channel coverage
See a full picture of performance across traditional and emerging channels, including grocery, mass, club, drug, convenience, e-commerce, pet, and specialty.
3
Total-store measurement
See what’s happening across aisles. Track performance for packaged and fresh foods, beauty, beverage & alcohol, personal care, natural, and organic products – all through the lens of reliable retail measurement services.
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Frequently Asked Questions
- What is NielsenIQ Retail Measurement Services (RMS)?
NielsenIQ Retail Measurement Services (RMS) is a world-renowned measurement solution for understanding retail performance across the retail environment using point-of-sale data. RMS captures and standardizes in-store sales, pricing, distribution, and promotion activity, enabling manufacturers and retailers to consistently assess performance, understand market dynamics, and manage growth across channels and geographies.
- How does RMS support retail performance management?
RMS supports retail performance management by providing a consistent view performance across products, markets, and time. Standard volume, share, price, distribution, and promotion metrics allow teams to diagnose performance drivers, monitor execution, and manage performance with confidence across the retail environment.
- How does RMS help brands and retailers understand the retail environment?
RMS provides a comprehensive view of the retail environment by measuring performance across channels, markets, and retailer-defined trading areas. AI-powered data validation and projection ensure that in-store sales, pricing, and distribution metrics accurately reflect real-world retail conditions, enabling teams to understand how the retail environment shapes performance.
- What retail performance KPIs are available in RMS?
RMS offers a wide range of retail performance KPIs, including sales volume, market share, pricing, distribution (%ACV, TDP), velocity, and promotion effectiveness. These standardized metrics enable consistent retail performance management and provide clear insight into what is driving growth or decline.
- How does RMS ensure consistent retail performance analysis over time?
RMS uses AI-enabled data governance and modeling to maintain consistent market definitions, projections, and metrics over time. Harmonized datasets and integrated measurement across channels reduce fragmentation, while extended historical datasets allow users to analyze retail performance trends with confidence and preserve analytical integrity.
- How does RMS support retail execution and optimization?
RMS enables retail performance management by linking execution levers such as distribution, pricing, and promotion to measurable performance outcomes. AI-driven baseline and incremental modeling, combined with item-level insights, helps teams evaluate execution quality, benchmark competitors, identify gaps, and optimize decisions based on real retail environment behaviors.
- Who uses RMS and for what retail performance decisions?
Manufacturers and retailers use RMS to make informed retail performance decisions across planning, execution, and evaluation. By providing a complete view of the retail environment, RMS aligns stakeholders around consistent metrics and enables fact-based decisions, including pricing and promotion strategy, distribution planning, competitive benchmarking, and retailer engagement.
- Why is RMS considered a decision-grade retail performance solution?
RMS is considered decision-grade because it combines industry-leading POS coverage with AI-powered standardization, governance, and explainability. Its granular, item-level data and consistent methodologies ensure retail performance insights are consistent, auditable, and trusted for critical retail performance management decisions across markets and channels.