Customer segmentation

Introduction | Coding | Switching | Cross-purchase | New product development | Customer Segmentations | Assortment & collaboration

How can I use loyalty analytics to segment my buyers?

This video will explain how using segmentation data can impact and optimize your marketing strategy, pricing, promotion, assortment and product planning and ultimately lead to more sales.

(Video length: 2 minutes, 29 seconds)



How can I use loyalty analytics for product/buyer segmentation?

In this video, we’ll focus on splicing the retailer’s Loyalty data according to naturally occurring shopping or purchasing patterns so you can create more targeted market and product campaigns.

(Video length: 2 minutes, 32 seconds)