ePNP
Reveal the effective consumer price behind every promotion
Go beyond listed prices to understand how discounts, coupons, bundles, gifts, and promotional mechanics influence competitiveness, profitability, and shopper choice. Gain the visibility needed to make smarter pricing and promotion decisions with confidence.
Business outcomes
Optimize pricing and promotion decisions
Improve pricing decisions with greater visibility
Maximize returns from promotional investments
Protect brand value and pricing integrity
Strengthen channel compliance and governance
Respond faster to competitive pricing activity
Key capabilities
How ePNP supports better decisions
Effective Price Intelligence
Calculate effective promotional prices by accounting for discounts, bundles, gifts, and offer mechanics.
Promotion Intelligence
Understand promotion effectiveness, discount depth, and promotional strategies across products, retailers, and channels.
Price Governance
Monitor pricing compliance and identify risks that may impact brand value and channel relationships.
Competitive Benchmarking
Track competitor pricing and promotional activity to identify market opportunities and emerging threats.
Campaign Performance Analysis
Evaluate pricing and promotional execution during key selling periods to improve effectiveness and ROI.
Business questions
Questions you can answer
What was the true selling price after promotions and incentives?
Which promotions delivered the strongest results?
Are pricing policies being consistently followed?
How competitive are my offers versus competitors?
Where can pricing and promotional investments be optimized?