Analysis
Analytics & Activation
Optimize e-commerce, develop winning assortments, and manage your supply chain.
Unlock the full potential of your business with NIQ’s comprehensive suite of analytics and activation solutions. A commitment to optimization lies at the heart of these offerings, ensuring that every aspect of your operations is finely tuned for maximum efficiency, effectiveness, and growth.
Harness the power of advanced analytics and cutting-edge technology, including AI and automation, to transform your strategies and business decision-making. Our solutions make it simple to diagnose what happened, why it happened, and what to do next in your e-commerce, digital shelf, pricing strategy, supply chain, and assortment activities.
Deliver personalized shopping experiences and outperform competitors by leveraging strategic market and first-party data insights. Our focus on personalization ensures that your offerings are delivered to the right customers at the right time, across channels. Learn more about how our Analytics and Activation solutions empower your business with actionable insights and seamless integration, allowing you to make informed decisions that enhance performance across all channels.
Our Analytics & Activation Solutions
E-Commerce Activation
Understand what consumers are searching for, deliver the right product content, assure product availability, streamline distribution, and optimize actions and promotions through data-driven activation strategies.
Pricing & Promotion
Identify optimal pricing—both regular and promotional—to maximize profits and refine your pricing strategy for improved ROI on promotional activities.
Supply & Distribution
Optimize your supply chain and streamline distribution strategies with powerful strategic insights, location-based analytics, and competitive benchmarking.
Assortment & Shelf Execution
Optimize assortment and merchandising decisions across channels with cloud-based analytics powered by AI, automation, and integrated data for superior category management.
Why NIQ
200 billion+
online data points tracked daily by NIQ across 75+ countries and 56+ million products, providing the most comprehensive analytics for business optimization.
10% to 20%
revenue increases attributed to streamlined store-stocking practices and improved in-stock position from reallocated spaced and refined assortments, enabled by data-driven activation.
600,000+
active participants in the largest e-commerce panel in the world through Fox Intelligence by NielsenIQ.
Case Study
Find out how L’Oreal partnered with NIQ to drive ecommerce growth through understanding consumer behaviour
Case Study
Foxintelligence has allowed us to truly understand the dynamics of our online market as well as the behaviour of e-shoppers.
Featured Product
Foxintelligence by NielsenIQ
A unique data platform leveraging A.I. and best-in-class tools to create the most comprehensive e-commerce data in Europe—delivering insights to help brands act on e-commerce consumer trends.
Featured Product
NielsenIQ Omnisales
Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and offline channels.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
