GfK Media Measurement is now NIQ
Strengthen the value of media with a Full View™ of your audience.
We serve the content and advertising industries with trusted measurement solutions that inform how media is consumed, how it performs and the value it delivers.
Drawing on deep GfK intelligence and the scale of the world’s largest consumer database, we are uniquely positioned to help our clients grow, improve advertising performance and increase the commercial value of media in their market.
Video measurement: define the true value of TV and Video
Measure audiences, content and advertising across all platforms, devices and viewing environments.
Audio measurement: unlock total listenership, audience size and market share
Build a complete view of listening across platforms and devices, with trusted metrics for planning and buying.
Cross-media measurement: measure across media. Understand your impact.
Connect exposure, viewing duration and outcomes to understand what your media delivers.
Media intelligence: turn audience data into smarter media decisions
Analysis and planning applications to analyse audiences and content, plan campaigns and evaluate advertising performance.
Online measurement: understand the audiences behind every click
Measure audience behaviour across websites and apps to understand who engages with you online, how they behave and where opportunities lie.
Content Insights: understand how content wins hearts and minds
Understand how audiences feel about the programmes they consume, and what drives engagement, connection and impact.
Featured News
We lead the industry in pursuit of CTV measurement
Global technology.
Local measurement.
From pioneering wearable audience measurement to powering services across Europe, Asia Pacific, Africa and Latin America
We know Consumers
60 billion consumer data points collected every day, worldwide.
50+ years of GfK audience measurement expertise
Decades of experience understanding how people consume media.
Featured News
Mexican TV industry chooses NIQ as their streaming measurement partner
Decision follows open competitive tender process and technical tests.
