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GfK Media Measurement is now NIQ
Content Insights: understand what engages audiences and drives action
Understand what audiences need from content as their choices expand. Those needs shape what they consume and how they move from exposure to action.
Discover how audiences feel about the programmes they consume and what drives their engagement. Our Content Insights studies measure audience responses to help you understand their connection with programmes and the impact of your content.
Evaluate the effectiveness of programming decisions
See how actively audiences engage with your content to help assess programming decisions. Analyse attention scores across your audience as a whole, by region or by demographic group to understand which content holds strongest attention.
Define where audience loyalty lies
Understand what draws audiences to competing services and what drives them away. Measure emotional involvement and interaction with your content to assess its effectiveness and benchmark audience loyalty.
Understand what audiences do after consuming your content
See what audiences did after the programme ended. Complement programme ratings and exposure metrics with measures of cross-platform engagement and content impact.
Get results within days, with custom dashboards, in-depth reports and programme rankings. A representative audience panel answers questions matched to the most recent programming schedule, with additional questions included on an ad-hoc basis.
