Analysis
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Consumer Landscaping & Segmentation
Put people at the heart of your strategy: grow your brand by targeting the right people at the right time.
Effective marketing and shopper strategies demand deep insights into consumer mindsets, category behaviors, and core values. NIQ helps ensure that everything you say and do is meaningful and adds value to consumers’ lives. With our insights, you can diagnose your market by understanding people’s reality —their thoughts, feelings, and actions—as well as their consumption moments. Uncover the hidden motivations behind their purchase decisions to reveal positioning and innovation potential.
Our Consumer Landscaping and Segmentation solutions can help guide business activities from innovation to marketing with a future-looking strategy that clarifies who to target and how large an opportunity each customer segment represents. Our solutions allow you to track constantly shifting variables so you can react quickly to new markets, innovation opportunities, consumer targets, and changing consumer values and intent.
From agile consumer reports to comprehensive consulting frameworks, and from custom segmentation to surveys, our solutions empower you to seize market share, expand reach, and enhance relevance.
With NIQ’s Consumer Segmentation, you can:
1
Diagnose and size the addressable market.
2
View the consumer landscape through the lens of demand to position your product or portfolio for growth.
3
Define the right product, channel, and messaging mix to reach your target consumer.
Case Study
How to decode high performing segments and increase shopper engagement
See how one retailer identified its most profitable customer segments and determined the most effective strategy to increase engagement.
Featured Product
Microtargeting
Maintain target tracking of your sales team and develop demand clusters to prioritize store investment. By gaining insights into smaller regions with isolated local trade areas, you can prioritize in-store investments and assortment planning
Featured Product
Consumer Landscaping
Understand your portfolio’s strengths and weaknesses and match them to customer wants and needs, so you can perfect your market positioning today, and maximize opportunities for expansion tomorrow.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
