Analysis
Product Innovation
Fuel growth and product development by testing, refining, and reinventing with highly predictive, market-tested consumer insights.
Anyone can run a test and generate numbers. But to succeed at product innovation in today’s market requires more: outstanding ideas, superior products, and strong activation. At NIQ BASES, we elevate your in-market achievement through practical, action-oriented insights underpinned by the industry’s gold-standard predictive models.
Our approach and full suite of Product Innovation solutions ensures you get the best return on your research investment and will never be left wondering, “What now?” Partner with us to elevate your success through precise and accurate insights with expert guidance at every step—and transform potential into performance.
From ideation to market launch, NIQ equips you to make informed decisions and optimize product development processes at every stage. Whether you’re refining strategies, enhancing existing products, or generating fresh ideas, NIQ is your strategic partner in building a winning product innovation strategy.
With our Product Innovation solutions, you can:
1
Identify which innovation will deliver the best ROI.
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Discover opportunities for new products, options, or pack sizes.
3
Track and optimize the performance of new product launches with our data-backed product development services.
Case Study
BASES Client Success Stories
Discover how our clients achieve remarkable success with our innovation and renovation solutions, with real-world examples of best practice across idea, product and activation.
Press Release
NIQ Unveils Groundbreaking AI Tools for CPG Brands at FastCompany Innovation Festival 2024.
Discover how our clients achieve remarkable success with our innovation and renovation solutions, with real-world examples of best practice across idea, product and activation.
Featured Product
NIQ BASES Advertisement
BASES Optimized ads experience up to 20% lift in ad-driven sales.
Featured Product
NIQ BASES Pack & Design
Develop powerful packaging and predict the potential of the pack in market.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
Frequently Asked Questions
- How does product innovation support effective new product development?
AI‑powered innovation analytics identify true product innovation by consistently tagging new items and grouping them into initiatives. By measuring incrementality, AI shows which new product development efforts generate net growth versus those that simply shift existing sales.
- How does AI improve product development strategy for new product development?
AI strengthens product development strategy by evaluating historical innovation performance across attributes, pricing, and distribution. This reveals which types of new product development consistently deliver higher incrementality.
- What makes an effective product innovation strategy?
An effective product innovation strategy uses AI to assess the incremental impact of different innovation types, such as new flavors, formats, or sub‑brands. This ensures innovation investments are directed toward the attributes that drive real portfolio growth.
- How do product development consulting and services support innovation success?
AI‑enabled product development consulting applies standardized innovation incrementality models to client data. This delivers structured guidance on how to shape product development services around proven growth drivers rather than trial‑and‑error.
- How does AI measure incremental impact from product innovation?
AI separates innovation sales into incremental, trade‑up, and subsidized components using regression models. This allows teams to understand whether new product development is expanding the portfolio or redistributing existing demand.
- How does AI guide product development strategy decisions?
By linking innovation attributes to portfolio‑level incrementality, AI helps organizations refine product development strategy toward initiatives that maximize incremental value rather than volume alone.
- How does AI enhance product innovation strategy through consulting?
Product innovation strategy informed by AI‑driven consulting combines historical incrementality insights with scenario analysis. This enables clearer prioritization of innovation concepts and reduces risk in new product development.
- How does AI support portfolio‑wide product innovation management?
AI evaluates innovation performance across the entire portfolio, grouping launches into initiatives and benchmarking incrementality. This supports smarter portfolio‑level product innovation decisions.
- How do AI‑based product development services scale innovation insights?
AI‑enabled product development services apply consistent innovation tagging and modeling across markets and categories. This ensures scalable, repeatable insights to guide new product development.
- How does AI connect product development strategy to product innovation outcomes?
AI links product innovation strategy directly to measured incrementality outcomes. This closes the loop between product development strategy and real‑world market impact.