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MicroTargeting
Assess performance and analytics at the micro-region level with NielsenIQ’s advanced micro targeting capabilities.
Critical answers on location and execution
Maintain target tracking of your sales team and develop demand clusters to prioritize store investment. With advanved micro targeting, you gain insights into smaller regions with isolated local trade areas, you can prioritize in-store investments and assortment planning.
- Local demographic and sales-based data
- Track field engagement for clear market impact
- Develop demand clusters by segment
Small-scale data, big-time gains
MicroTargeting offers broad-scale availability to view and assess performance analytics at the micro-region level. Within a single solution, you can gain access to Census, Spectra, and POS data, discovering demand and demographics across different markets. Enhance your consumer behavior insights and uncover market gaps through a refined micro targeting strategy.
1
Precise localization
Decompose markets into small geographies using a patent-pending model available exclusively through NielsenIQ – perfect for impactful market measurement.
2
Advanced insights
Combine demography and geography for the best definition of micro-regional boundaries.
3
Integrated data
Add incremental data sources to your plan, unlocking business opportunities and enriching your field execution.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
